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Action

Turn opportunities into real marketing moves

Approve smart recommendations across ads, content, customers, sales, automation and optimisation — the system executes within safe limits. Every action ties to leads and sales.

  • Approved smart moves
  • Automation + control
  • Sales-linked outcomes
Don't tire yourself — Tecrube handles marketingStart

Why Tecrube Action?

Do not leave analysis on the shelf — execute

Replace teams that only read reports with a layer that approves, distributes and measures actions.

Budget shifts, content publishing, lead follow-ups and win-back campaigns run from one panel. Automation takes repetition; critical decisions stay with you.

Jump to full action catalogue

Smart priority

AI produces next-best actions; you approve; the system executes.

Multi-channel execution

Ads, content, e-mail, SMS and WhatsApp moves stay in sync.

Measurable close

Every action links to CPL, appointments or sales metrics.

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693

MCP tools

7

action areas

1 click

approve → execute

100%

traceability

Why an action layer?

Opportunity is worthless until applied

Even the best analysis fails if it never becomes a move. This layer scales speed safely.

Gain speed

Pause campaigns, raise budgets or start follow-ups in seconds.

Keep control

Limits, approvals and audit trails keep automation safe.

Grow sales

Upsell, abandoned-cart and win-back moves fill the pipeline.

Action catalogue

All action tools — approve and execute

From smart recommendations to automation and optimisation, every move lives here.

Smart Actions

7 tools

Delivers approved smart actions, AI recommendations, marketing plans, priority moves and next-best actions.

Approved Smart Actions

Every suggested change lands in the approval queue with a preview; it applies when you approve and can be undone.

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AI Recommendations

Lists account audit findings and Google Ads' own recommendations with estimated impact, and applies the ones you pick with approval.

Start action

AI Marketing Plans

The assistant drafts a weekly plan from your profile and account audit; each step becomes its own approval item.

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Priority Actions

Audit findings are ranked by impact: wasted spend first, then missing budgets and caps, then wasted search terms.

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Opportunity Actions

Turns high-volume terms you don't rank for and audit findings into actions ready for approval.

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Next Best Action

Suggests the highest-impact next step from pending approvals and audit findings.

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AI Decision Support

Ask the assistant 'how did this week go?'; it reads the period report and explains what changed and your options.

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Ad Actions

10 tools

Create/start/stop campaigns, shift budgets and bids, update audiences/retargeting/creatives and optimise.

Create Campaign

Creates the campaign as a paused draft; going live is a separate step that passes the approval gate.

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Start Campaign

Publishes a paused or draft campaign with a preview, applied according to your approval policy.

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Stop Campaign

Pauses the campaign with a preview; the change is logged and can be undone in one click.

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Increase Budget

Raises campaign or platform budgets; a single step above 50% or more than 2x in 24 hours needs extra approval.

Start action

Decrease Budget

Lowers campaign or platform budgets, with old and new values side by side in the preview.

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Change Bid

Switches Google bidding (maximise conversions/value, target CPA/ROAS) and updates keyword CPC bids.

Start action

Change Audience

Changes locations, age, interests and audiences on Meta ad sets, and targeting on LinkedIn campaigns, with approval.

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Start Retargeting

Builds a Meta audience or UET remarketing list from people who added to cart but didn't buy, and attaches it to a campaign.

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Change Creative

Refreshes weak RSA text with a new ad and pauses fatigued TikTok ads in favour of new ones.

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Optimise Campaign

Applies the Google recommendations you choose and proposes pausing Meta ad sets above your target CPA.

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Content Actions

6 tools

Create, plan and publish content and creatives; generate ad copy/video, reuse assets and optimise.

Create Content

Produces images, video and scripts in Studio, and on-brand post drafts in WordPress.

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Publish Content

Publishes a WordPress post, shares a Business Profile post or publishes your Tecrube site, each with approval.

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Create Creative

Generates ad images, short videos or UGC-style videos from your brief.

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Create Ad Copy

Drafts ad copy with headlines, descriptions and calls to action from your brand profile.

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Create Video

Studio produces a short promo video for your product; the script is instant, the video renders in the queue.

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Optimise Content

Edits text and fixes broken links on WordPress pages, and fixes title, description and alt-text issues on your site with approval.

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Customer Actions

6 tools

Create/assign leads, update scores and segments; start e-mail, SMS, WhatsApp and call follow-ups.

Create Lead

Add a contact on the Customers screen and mark their source and consent.

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Assign Segment

Give contacts tags and a stage; bulk messages and e-mails are sent by those groups.

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Send E-mail

Drafts a bulk e-mail to opted-in contacts; it goes to the outbox once you approve.

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Send SMS

Drafts a bulk SMS to opted-in numbers; on approval it is sent through your connected SMS provider.

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Send WhatsApp

Sends WhatsApp messages or approved templates to opted-in contacts and replies to open chats with text you approve.

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Start Follow-up

Sends a follow-up to waiting chats with text you wrote or approved.

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Sales Actions

1 tools

Create offers and coupons; launch upsell, cross-sell, abandoned-cart, repurchase and win-back campaigns.

Recover Abandoned Cart

Builds a Meta website audience of people who added to cart but didn't buy and runs retargeting ads to them.

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Automation

6 tools

Runs rules, workflows, triggers, conditions, schedules, AI automation, webhooks and multi-step automations.

Rule-based Automation

Creates rules on thresholds such as spend, CPC, frequency, CTR or falling behind goal, with budget cuts, pauses or notifications as actions.

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Workflow

Describe the trigger and action in one sentence; the rule either asks every time or applies itself within limits.

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Trigger

Metric thresholds (spend, CPC, frequency, CTR) or events (new message, stock-out, new review) trigger a rule.

Start action

Condition

A rule gets a threshold and direction (goes above, falls below), checked against real data on every scan.

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AI Automation

Turns a plain-language sentence into an automation rule and summarises what it will do before it is created.

Start action

Event-Based Automation

Events such as a new customer message, piling-up unanswered chats, a stock-out or a new review trigger rules.

Start action

Optimisation

4 tools

Automates budget, bid, creative, audience, campaign, content, funnel and conversion optimisation.

Auto Budget Optimisation

Rules that scale budgets down when thresholds are crossed work together with daily/monthly spend caps.

Start action

Auto Bid Optimisation

Switches Google and Microsoft to automated bidding (maximise conversions/value, target CPA/ROAS) with preview and approval.

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Auto Creative Optimisation

Set a rule that triggers 'refresh the tired creative' when frequency climbs and CTR drops.

Start action

Auto Campaign Optimisation

Pauses campaigns or cuts budgets with threshold rules, and proposes bulk-pausing Meta ad sets above target CPA.

Start action

Roadmap

18 tools

These items are on the roadmap: there is no panel feature or MCP tool for them today. Working tools are in the groups above.

Coming soon

Plan Content

Plan Content is on the roadmap. There is no panel feature or MCP tool for it yet; we will announce it here when it ships.

Coming soon

Reuse Content

Reuse Content is on the roadmap. There is no panel feature or MCP tool for it yet; we will announce it here when it ships.

Coming soon

Assign Lead

Assign Lead is on the roadmap. There is no panel feature or MCP tool for it yet; we will announce it here when it ships.

Coming soon

Change Lead Score

Change Lead Score is on the roadmap. There is no panel feature or MCP tool for it yet; we will announce it here when it ships.

Coming soon

Start Call

Start Call is on the roadmap. There is no panel feature or MCP tool for it yet; we will announce it here when it ships.

Coming soon

Create Offer

Create Offer is on the roadmap. There is no panel feature or MCP tool for it yet; we will announce it here when it ships.

Coming soon

Create Coupon

Create Coupon is on the roadmap. There is no panel feature or MCP tool for it yet; we will announce it here when it ships.

Coming soon

Start Upsell

Start Upsell is on the roadmap. There is no panel feature or MCP tool for it yet; we will announce it here when it ships.

Coming soon

Start Cross-sell

Start Cross-sell is on the roadmap. There is no panel feature or MCP tool for it yet; we will announce it here when it ships.

Coming soon

Repurchase Campaign

Repurchase Campaign is on the roadmap. There is no panel feature or MCP tool for it yet; we will announce it here when it ships.

Coming soon

Win-back Campaign

Win-back Campaign is on the roadmap. There is no panel feature or MCP tool for it yet; we will announce it here when it ships.

Coming soon

Schedule

Schedule is on the roadmap. There is no panel feature or MCP tool for it yet; we will announce it here when it ships.

Coming soon

Webhook Actions

Webhook Actions is on the roadmap. There is no panel feature or MCP tool for it yet; we will announce it here when it ships.

Coming soon

Multi-Step Automation

Multi-Step Automation is on the roadmap. There is no panel feature or MCP tool for it yet; we will announce it here when it ships.

Coming soon

Auto Audience Optimisation

Auto Audience Optimisation is on the roadmap. There is no panel feature or MCP tool for it yet; we will announce it here when it ships.

Coming soon

Auto Content Optimisation

Auto Content Optimisation is on the roadmap. There is no panel feature or MCP tool for it yet; we will announce it here when it ships.

Coming soon

Auto Funnel Optimisation

Auto Funnel Optimisation is on the roadmap. There is no panel feature or MCP tool for it yet; we will announce it here when it ships.

Coming soon

Auto Conversion Optimisation

Auto Conversion Optimisation is on the roadmap. There is no panel feature or MCP tool for it yet; we will announce it here when it ships.

How it starts

From recommendation to result in three steps

The system surfaces the opportunity; you approve; results appear in the panel.

  1. 01

    See the recommendation

    AI scores priority actions with clear rationale.

  2. 02

    Approve the limits

    Confirm budget, audience and risk limits before launch.

  3. 03

    Track the outcome

    Execution starts; lead and sales impact update in the same panel.

Start now

Put your marketing on autopilot today

Finish setup in 6 minutes and get your first campaign live today. No credit card — you approve, Tecrube executes.

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