An authorised dealer grew test-drive requests 2.4x
DriveLine Motors struggled to grow in Automotive with scattered channels and weak measurement. After Tecrube unified tracking, campaigns and sales follow-up, they reached 2.4x test drives. This story walks through the challenge, solution, timeline and measurable outcome.
Key metrics
2.4x
test drives
37%
lower CPL
21%
more showroom visits
Story highlights
- Starting point: Broad brand ads drove clicks but test drives declined. Local demand was not routed to the right models…
- What changed: Tecrube launched model-level Meta/YouTube creatives, local search and scored lead forms. Warm-lead alerts reac…
- Measured impact: 2.4x test drives, plus 37% on a second KPI.
- Team impact: ops simplified and decisions moved into one panel.
Delivery journey
Four steps from discovery to proof
Every case study follows the same discipline: clarify measurement, set up, optimise, prove the outcome.
Discovery & measurement
Accounts, conversion points and Automotive goals were mapped; leaks were found.
Setup
Channels connected, tracking fixed, campaigns and automation rules launched with approval.
Optimisation
Winning creatives/products scaled; under-threshold spend was capped or paused.
Measured outcome
2.4x test drives and 37% confirmed growth; the team returned to product and sales.
Challenge
Broad brand ads drove clicks but test drives declined. Local demand was not routed to the right models. The team spent hours on weekly reports without clear channel-level ROAS/CPA. In Automotive, late optimisation meant wasted spend and missed demand.
What we did
Tecrube launched model-level Meta/YouTube creatives, local search and scored lead forms. Warm-lead alerts reached the sales team instantly. Tecrube gave DriveLine Motors control with approved actions, automated budget rules and creative health signals. Sales and marketing began sharing the same scores.
Outcome
Test-drive requests rose and showroom traffic improved. The same budget created more sales opportunities. Within the measurement window they saw 2.4x test drives; decisions shifted from guesswork to the panel.
We needed people walking in — not just clicks. That is where the difference appeared.
Modules used
Key takeaways
- In Automotive, clarify measurement before scaling budget — cost drops faster.
- Keeping unapproved spend off raises both trust and speed.
- When lead or order scores connect to sales, channel debates end and results start.
Make the next story yours
Apply the same method to your channels
Start free — unify tracking, campaigns and sales follow-up in one panel. No card required.
Frequently asked questions
Short answers on timing, channels and how to get a similar outcome.
This example used a ~21% measurement window. Setup usually finishes in days; early signals appear sooner and stable metrics settle within a few weeks.
Modules listed at the bottom of this page. Google, Meta, LinkedIn, TikTok, WhatsApp or e-mail are combined as needed.
Create a free Tecrube account and connect your channels. Tracking, campaigns and automation rules are set up — or start with a demo.
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