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EcommerceModaPerde

An ecommerce brand tripled ROAS in 90 days

Scattered campaigns moved into one panel; budget shifted to winning creatives while orders rose and costs fell.

3.1x
ROAS lift
34%
CPA reduction
90 days
measurement window

Challenge

Google and Meta were managed separately. Creative fatigue was spotted late and budget leaked into weak ad groups.

What we did

Tecrube fixed conversion tracking, launched catalogue campaigns and enabled daily bid/creative rotation — with no spend without approval.

Outcome

In the first quarter ad cost fell while order volume rose; the team focused on product and stock instead of campaign ops.

For the first time we grew without living in ad managers. The system also explains why it acts.
Elif KayaMarketing Director

Modules used

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