A beauty brand tripled new-customer acquisition with TikTok UGC
GlowLab struggled to grow in Beauty & Cosmetics with scattered channels and weak measurement. After Tecrube unified tracking, campaigns and sales follow-up, they reached 3x new customers. This story walks through the challenge, solution, timeline and measurable outcome.
Key metrics
3x
new customers
42%
lower CPA
12
UGC/week
Story highlights
- Starting point: Classic product shots underperformed with younger audiences. CPA rose and content speed lagged campaign needs…
- What changed: Tecrube accelerated UGC briefs and creator production; TikTok Spark Ads and Meta catalogue retargeting ran fro…
- Measured impact: 3x new customers, plus 42% on a second KPI.
- Team impact: ops simplified and decisions moved into one panel.
Delivery journey
Four steps from discovery to proof
Every case study follows the same discipline: clarify measurement, set up, optimise, prove the outcome.
Discovery & measurement
Accounts, conversion points and Beauty & Cosmetics goals were mapped; leaks were found.
Setup
Channels connected, tracking fixed, campaigns and automation rules launched with approval.
Optimisation
Winning creatives/products scaled; under-threshold spend was capped or paused.
Measured outcome
3x new customers and 42% confirmed growth; the team returned to product and sales.
Challenge
Classic product shots underperformed with younger audiences. CPA rose and content speed lagged campaign needs. The team spent hours on weekly reports without clear channel-level ROAS/CPA. In Beauty & Cosmetics, late optimisation meant wasted spend and missed demand.
What we did
Tecrube accelerated UGC briefs and creator production; TikTok Spark Ads and Meta catalogue retargeting ran from one panel. Tecrube gave GlowLab control with approved actions, automated budget rules and creative health signals. Sales and marketing began sharing the same scores.
Outcome
New-customer acquisition rose and first-order CPA fell. Creative testing became a weekly loop. Within the measurement window they saw 3x new customers; decisions shifted from guesswork to the panel.
Real usage videos changed conversion. We no longer wait on studio shoots.
Modules used
Key takeaways
- In Beauty & Cosmetics, clarify measurement before scaling budget — cost drops faster.
- Keeping unapproved spend off raises both trust and speed.
- When lead or order scores connect to sales, channel debates end and results start.
Make the next story yours
Apply the same method to your channels
Start free — unify tracking, campaigns and sales follow-up in one panel. No card required.
Frequently asked questions
Short answers on timing, channels and how to get a similar outcome.
This example used a ~12 measurement window. Setup usually finishes in days; early signals appear sooner and stable metrics settle within a few weeks.
Modules listed at the bottom of this page. Google, Meta, LinkedIn, TikTok, WhatsApp or e-mail are combined as needed.
Create a free Tecrube account and connect your channels. Tracking, campaigns and automation rules are set up — or start with a demo.
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