A construction firm grew pre-sale project leads by 62%
StonePeak Yapi struggled to grow in Construction with scattered channels and weak measurement. After Tecrube unified tracking, campaigns and sales follow-up, they reached 62% pre-sale leads. This story walks through the challenge, solution, timeline and measurable outcome.
Key metrics
62%
pre-sale leads
44%
fewer unfit leads
23%
lower CPL
Story highlights
- Starting point: Broad brand ads brought unfit inquiries. The sales office complained about appointment quality…
- What changed: Tecrube launched project/location campaigns, budget-filtered forms and automatic advisor assignment…
- Measured impact: 62% pre-sale leads, plus 44% on a second KPI.
- Team impact: ops simplified and decisions moved into one panel.
Delivery journey
Four steps from discovery to proof
Every case study follows the same discipline: clarify measurement, set up, optimise, prove the outcome.
Discovery & measurement
Accounts, conversion points and Construction goals were mapped; leaks were found.
Setup
Channels connected, tracking fixed, campaigns and automation rules launched with approval.
Optimisation
Winning creatives/products scaled; under-threshold spend was capped or paused.
Measured outcome
62% pre-sale leads and 44% confirmed growth; the team returned to product and sales.
Challenge
Broad brand ads brought unfit inquiries. The sales office complained about appointment quality. The team spent hours on weekly reports without clear channel-level ROAS/CPA. In Construction, late optimisation meant wasted spend and missed demand.
What we did
Tecrube launched project/location campaigns, budget-filtered forms and automatic advisor assignment. Tecrube gave StonePeak Yapi control with approved actions, automated budget rules and creative health signals. Sales and marketing began sharing the same scores.
Outcome
Pre-sale appointments rose and unfit demand fell. Sales-office productivity improved. Within the measurement window they saw 62% pre-sale leads; decisions shifted from guesswork to the panel.
Right project, right budget — that is where lead quality came from.
Modules used
Key takeaways
- In Construction, clarify measurement before scaling budget — cost drops faster.
- Keeping unapproved spend off raises both trust and speed.
- When lead or order scores connect to sales, channel debates end and results start.
Make the next story yours
Apply the same method to your channels
Start free — unify tracking, campaigns and sales follow-up in one panel. No card required.
Frequently asked questions
Short answers on timing, channels and how to get a similar outcome.
This example used a ~23% measurement window. Setup usually finishes in days; early signals appear sooner and stable metrics settle within a few weeks.
Modules listed at the bottom of this page. Google, Meta, LinkedIn, TikTok, WhatsApp or e-mail are combined as needed.
Create a free Tecrube account and connect your channels. Tracking, campaigns and automation rules are set up — or start with a demo.
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