AdaRuzgari grew direct bookings 46% with Pinterest
Aegean boutique hotel AdaRuzgari wanted out of OTA dependence. Tecrube Pinterest, Meta and Google lifted direct bookings 46% in nine weeks.
Key metrics
46%
direct bookings
12%
less OTA share
9 weeks
measurement window
Story highlights
- Pinterest pins tied to booking events
- Rate parity and brand protection set
- Direct bookings up 46%
- OTA commission share fell
- Off-season inspiration budget stayed on
AdaRuzgari is a 28-room boutique hotel in Cesme. Summer occupancy looked strong on OTAs while net ADR thinned after commission. The site was beautiful but discovery traffic was weak; Google outside brand search was expensive.
Pinterest inspiration boards arrived organically without ads tied to booking events. Meta creatives for summer launched late; winter campaigns did not exist. The digital marketing agency reported clicks and read room revenue from the OTA dashboard.
This story shows how Tecrube built visual discovery, retargeting and a direct-booking score.
Over nine weeks: how OTA share fell and which pin formats booked nights. For AdaRuzgari, occupancy alone was not a win — OTA commission thinned net ADR. In hotels and travel, Pinterest inspiration is powerful but melts into blog traffic unless tied to booking events. This case study shows how visual discovery, brand protection and a direct-booking score delivered 46% growth.
Delivery journey
Four steps from discovery to proof
Every case study follows the same discipline: clarify measurement, set up, optimise, prove the outcome.
Visual discovery
Pinterest room/experience pins tied to booking.
Funnel repair
Mobile date friction and retargeting fixed.
Brand protection
Google brand and intent clusters launched.
Booking impact
Direct bookings +46% in 9 weeks.
Challenge
The direct booking funnel dropped mid-way; the mobile date picker was friction-heavy. OTA rates sometimes undercut the site and broke trust. Pinterest traffic hit the blog, not booking. Off-season budget went to zero, then summer panic spend followed. Brand search was stolen by rival hotel brand terms. Leadership saw occupancy, not channel profit.
What we did
Tecrube tied Pinterest Ads room, view and experience pins to the booking event. Meta Ads retargeting showed flexibility and clear cancellation — not random discounts — to abandoned date searchers. Google Ads added brand protection and high-intent “boutique hotel Cesme” clusters. OTA rate parity was monitored; misleading “cheapest” claims were blocked. Low-budget inspiration stayed on in the off-season. Direct room-night revenue became the sole score.
Outcome
In nine weeks direct bookings rose 46%. OTA commission share fell and net ADR improved. Mobile booking completion rose. Off-season inspiration warmed summer intent. Brand search was protected. Next-season budgets followed channel profit.
Occupancy was not enough — we needed profitable occupancy. The direct-booking score showed it.
Modules used
Key takeaways
- For hotels, KPI is direct room-night revenue — not clicks.
- Pinterest inspiration wastes spend if not tied to booking events.
- Looking cheaper on OTAs hits trust and profit together.
- Going dark off-season creates summer panic spend.
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Frequently asked questions
Short answers on timing, channels and how to get a similar outcome.
No — commission share was reduced deliberately while protecting occupancy risk.
Strong for discovery; Meta/Google retargeting completed bookings.
Yes — flexibility messaging recovered abandoned carts.
Connect booking-engine events to Tecrube and open Pinterest.
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