An online education platform cut enrollment cost in half
LearnWave struggled to grow in Education with scattered channels and weak measurement. After Tecrube unified tracking, campaigns and sales follow-up, they reached 48% CPA reduction. This story walks through the challenge, solution, timeline and measurable outcome.
Key metrics
48%
CPA reduction
1.9x
paid enrollments
8 weeks
result window
Story highlights
- Starting point: Traffic existed but free-trial-to-paid conversion was weak. Campaigns ran in silos and remarketing launched la…
- What changed: Tecrube unified search and social, built segmented e-mail/SMS nurturing for trial users and fixed conversion w…
- Measured impact: 48% CPA reduction, plus 1.9x on a second KPI.
- Team impact: ops simplified and decisions moved into one panel.
Delivery journey
Four steps from discovery to proof
Every case study follows the same discipline: clarify measurement, set up, optimise, prove the outcome.
Discovery & measurement
Accounts, conversion points and Education goals were mapped; leaks were found.
Setup
Channels connected, tracking fixed, campaigns and automation rules launched with approval.
Optimisation
Winning creatives/products scaled; under-threshold spend was capped or paused.
Measured outcome
48% CPA reduction and 1.9x confirmed growth; the team returned to product and sales.
Challenge
Traffic existed but free-trial-to-paid conversion was weak. Campaigns ran in silos and remarketing launched late. The team spent hours on weekly reports without clear channel-level ROAS/CPA. In Education, late optimisation meant wasted spend and missed demand.
What we did
Tecrube unified search and social, built segmented e-mail/SMS nurturing for trial users and fixed conversion windows. Tecrube gave LearnWave control with approved actions, automated budget rules and creative health signals. Sales and marketing began sharing the same scores.
Outcome
Paid enrollment rose and CPA dropped. Marketing watched funnel stages in one panel and shifted budget to closing steps. Within the measurement window they saw 48% CPA reduction; decisions shifted from guesswork to the panel.
Seeing every funnel step in one place changed how fast we decide.
Modules used
Key takeaways
- In Education, clarify measurement before scaling budget — cost drops faster.
- Keeping unapproved spend off raises both trust and speed.
- When lead or order scores connect to sales, channel debates end and results start.
Make the next story yours
Apply the same method to your channels
Start free — unify tracking, campaigns and sales follow-up in one panel. No card required.
Frequently asked questions
Short answers on timing, channels and how to get a similar outcome.
This example used a ~8 weeks measurement window. Setup usually finishes in days; early signals appear sooner and stable metrics settle within a few weeks.
Modules listed at the bottom of this page. Google, Meta, LinkedIn, TikTok, WhatsApp or e-mail are combined as needed.
Create a free Tecrube account and connect your channels. Tracking, campaigns and automation rules are set up — or start with a demo.
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