KursAtolye grew online enrollments 58% in 67 days
Online career-courses platform KursAtolye could not turn Meta leads into enrollments. Tecrube’s funnel and nurturing lifted enrollments 58% in 67 days.
Key metrics
58%
enrollment lift
24%
lower cost/enroll
67 days
measurement window
Story highlights
- Lead scores ranked the advisor queue
- Post-webinar email sequence launched
- Enrollments up 58%
- Cost per enrollment down 24%
- Discount claims entered an approval queue
KursAtolye offers certified online courses in digital marketing, data and design. Demand spiked at term starts and lead quality dipped mid-term. Meta forms filled, but advisors drowned in price-only inquiries.
Google search outside brand and course names was expensive; content SEO moved slowly. Webinars ran, yet post-session reminders and sales emails were scattered. Competitors flooded the category with aggressive discount claims that warped CPL.
This story shows how Tecrube tied Meta and Google campaigns to lead scores, a webinar funnel and permissioned email — optimizing for enrollments and cost per enrollment, not forms alone.
Across 67 days: which messages enrolled students, which courses scaled and how advisor capacity linked to ads. At KursAtolye, term-start panic repeated yearly: discount creatives cut CPL while the brand slid into a perpetual-sale feel. In education the real win is enrollment; forms and webinars are intermediate. This case study shows how Meta lead scores, Google intent keywords and permissioned email cut cost per enrollment.
Delivery journey
Four steps from discovery to proof
Every case study follows the same discipline: clarify measurement, set up, optimise, prove the outcome.
Score and form
Meta form fields and lead scores defined.
Search intent
High-intent course keywords rewritten in Google.
Nurturing
Post-webinar email sequence went live.
Enrollment impact
+58% enrollments confirmed in 67 days.
Challenge
Lead forms used a single-field “get info” CTA with no intent split. Webinar registration and course enrollment were treated as the same event. Advisors spent days calling unfit leads while warm candidates went unanswered at night. Discount creatives changed weekly and the brand felt like a perpetual sale. Google and Meta budgets lived in separate dashboards, so the same person got duplicate messages. End-of-term panic doubled spend and killed cost control.
What we did
Tecrube added course-interest and timing fields to Meta Ads forms; lead scores ranked the advisor queue. Google Ads search was rewritten around high-intent course keywords. Webinar attendees entered a five-step bulk-email value sequence with a clear enrollment CTA. Lead intake capped on full advisor days; discount claims passed an approval queue. Frequency and overlapping audiences merged in one panel. Enrollment became the only true conversion event.
Outcome
In 67 days online course enrollments rose 58%. Cost per enrollment fell 24%. Wasted advisor dials dropped and time-to-first-touch improved. Webinar-to-enrollment conversion rose. Program-value messaging scaled instead of perpetual discounts. The next term plan followed panel scores.
We wanted enrollments, not forms. Scoring and nurturing finally separated them.
Modules used
Key takeaways
- In education, a form is not an enrollment — split the events.
- Advisor capacity must throttle ads or leads are wasted.
- Perpetual discounts cut CPL but erode the brand.
- Webinar value must carry into the sales email.
Make the next story yours
Apply the same method to your channels
Start free — unify tracking, campaigns and sales follow-up in one panel. No card required.
Frequently asked questions
Short answers on timing, channels and how to get a similar outcome.
Programs with strong scores and open advisor capacity were prioritized.
No — seasonal offers stayed approved; weekly claim churn stopped.
Critical for post-webinar conversion; nothing was sent without permission.
Connect Meta/Google in Tecrube and treat enrollment as the sole conversion.
More case studies