A fashion marketplace grew seller acquisition and GMV together
StyleBay struggled to grow in Fashion & Textile with scattered channels and weak measurement. After Tecrube unified tracking, campaigns and sales follow-up, they reached 45% GMV lift. This story walks through the challenge, solution, timeline and measurable outcome.
Key metrics
45%
GMV lift
38%
active sellers
27%
CAC improvement
Story highlights
- Starting point: Consumer traffic rose while seller supply lagged, creating demand-supply imbalance…
- What changed: Tecrube ran dual campaigns: seller acquisition on LinkedIn/Meta and demand on TikTok/Google, with a shared sco…
- Measured impact: 45% GMV lift, plus 38% on a second KPI.
- Team impact: ops simplified and decisions moved into one panel.
Delivery journey
Four steps from discovery to proof
Every case study follows the same discipline: clarify measurement, set up, optimise, prove the outcome.
Discovery & measurement
Accounts, conversion points and Fashion & Textile goals were mapped; leaks were found.
Setup
Channels connected, tracking fixed, campaigns and automation rules launched with approval.
Optimisation
Winning creatives/products scaled; under-threshold spend was capped or paused.
Measured outcome
45% GMV lift and 38% confirmed growth; the team returned to product and sales.
Challenge
Consumer traffic rose while seller supply lagged, creating demand-supply imbalance. The team spent hours on weekly reports without clear channel-level ROAS/CPA. In Fashion & Textile, late optimisation meant wasted spend and missed demand.
What we did
Tecrube ran dual campaigns: seller acquisition on LinkedIn/Meta and demand on TikTok/Google, with a shared score panel. Tecrube gave StyleBay control with approved actions, automated budget rules and creative health signals. Sales and marketing began sharing the same scores.
Outcome
GMV and active sellers rose. Category supply gaps filled faster. Within the measurement window they saw 45% GMV lift; decisions shifted from guesswork to the panel.
Growing both sides from one panel let us scale without breaking balance.
Modules used
Key takeaways
- In Fashion & Textile, clarify measurement before scaling budget — cost drops faster.
- Keeping unapproved spend off raises both trust and speed.
- When lead or order scores connect to sales, channel debates end and results start.
Make the next story yours
Apply the same method to your channels
Start free — unify tracking, campaigns and sales follow-up in one panel. No card required.
Frequently asked questions
Short answers on timing, channels and how to get a similar outcome.
This example used a ~27% measurement window. Setup usually finishes in days; early signals appear sooner and stable metrics settle within a few weeks.
Modules listed at the bottom of this page. Google, Meta, LinkedIn, TikTok, WhatsApp or e-mail are combined as needed.
Create a free Tecrube account and connect your channels. Tracking, campaigns and automation rules are set up — or start with a demo.
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