IplikSokagi blew up sales 71% in 30 days on TikTok
Fashion brand IplikSokagi kept missing drop windows in paid media. Tecrube TikTok + UGC lifted sales 71% in 30 days.
Key metrics
71%
sales lift
30 days
measurement window
40%
fewer OOS clicks
Story highlights
- UGC briefs locked 5 days pre-drop
- Below-threshold sizes paused
- Sales up 71%
- Return scores capped weak cuts
- Next-drop prep time halved
IplikSokagi is a fashion brand known for limited streetwear drops. Organic hype existed, but paid scale arrived late. Stock sold out in 10–14 days while late ads still hit OOS items.
Meta catalogues updated while TikTok still lacked creative. UGC creators arrived after the drop. Digital marketing and product fought over the calendar.
This story covers drop calendars, UGC and stock-signal budgets in Tecrube.
A thirty-day sprint: balancing sales and stock. At IplikSokagi the drop window lasted 10–14 days; late creative burned that window. In fashion and textiles, TikTok + UGC only works with stock signals. This case covers pre-drop brief locks, same-day channel launches and the ops calendar behind a 71% sales lift. Leaving sold-out sizes in ads wastes money and trust. Capping high-return cuts is how you escape the cheap-CPA trap.
Delivery journey
Four steps from discovery to proof
Every case study follows the same discipline: clarify measurement, set up, optimise, prove the outcome.
Drop brief
UGC packs ready before the drop.
Same-day launch
TikTok and Meta synced on drop day.
Stock control
Size thresholds and return scores engaged.
Sales impact
Sales +71% confirmed in 30 days.
Challenge
Creative landed two days after the drop; the hottest window was missed. Sold-out sizes stayed in ads. Colourways of the same style optimized as one product. High-return cuts scaled on cheap CPA. Livestream promises cut prices without approval. Weekly planning could not match drop speed.
What we did
Tecrube locked UGC briefs five days before the drop; TikTok Ads and Meta Ads launched the same day. Sizes below stock thresholds paused automatically. Colour/size variants scored separately. High-return cuts were capped. Livestream pricing passed an approval queue. Daily creative rotation matched drop rhythm.
Outcome
In the first 30 days sales rose 71%. OOS click waste fell. Winning UGC formats carried to the next drop. Return rate stayed controlled. Product and marketing shared one calendar score. Pre-drop creative prep time halved.
Late ads on a drop burn money on unsellable sizes. The calendar score ended that.
Modules used
Key takeaways
- In fashion drops, late creative costs more than media.
- Sold-out sizes must leave ads immediately.
- Colour/size need separate scores or you scale the wrong thing.
- Unapproved livestream prices burn margin.
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Frequently asked questions
Short answers on timing, channels and how to get a similar outcome.
It helps — paid UGC carried scale in this story.
Net sales and ROAS before stock-out — not raw views.
High return-cut models were capped.
Load the drop calendar into Tecrube and use the UGC brief template.
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