AkisPay grew first deposits 47% in 6 weeks
Fintech app AkisPay was stuck on install optimisation. Tecrube lifted first deposits 47% in six weeks.
Key metrics
47%
more first deposits
19%
higher KYC complete
6 weeks
measurement window
Story highlights
- Optimisation moved from signup to FTD
- Claims aligned to onboarding time
- First deposits up 47%
- Low-quality cohorts capped
- UA and compliance shared one score
AkisPay is a fintech app offering savings and card cashback for young professionals. UA celebrated falling CPI while compliance complained about KYC drop-off. Ads said “account in 3 minutes” while the real flow took longer.
Meta and Google web signups and in-app events lived in different dashboards. First-time deposits (FTD) were late and incomplete. Digital marketing and risk/compliance used different success definitions.
This story covers FTD-led growth with Tecrube app-ads measurement.
Over six weeks: which claims were capped and which cohorts scaled. At AkisPay, CPI fell while KYC drop-off rose — promise conflicted with onboarding time. In finance and fintech, growth numbers without first-time deposits (FTD) are dangerous. This case covers the app-ads event map, compliance-approved claim language and a 47% FTD lift.
Delivery journey
Four steps from discovery to proof
Every case study follows the same discipline: clarify measurement, set up, optimise, prove the outcome.
Event map
KYC and FTD events verified.
Claim alignment
Approval queue blocked exaggerated cashback.
Cohort control
Low-quality sources throttled.
FTD impact
+47% confirmed in 6 weeks.
Challenge
Campaigns optimized for signup; fake and low-intent traffic looked cheap. KYC was abandoned mid-way while retargeting repeated the same claim. Cashback messages were exaggerated, creating complaint risk. High-churn countries/devices kept scaling. Financial claim language skipped approval. Weekly UA meetings ended on CPI with no FTD talk.
What we did
Tecrube remapped app-ads events to KYC complete and first deposit. Meta Ads and Google Ads claims aligned to real onboarding time; exaggerated cashback was blocked in approval. Low-quality cohorts were capped. Education content retargeted KYC abandoners. Score thresholds were shared with risk. FTD became the sole final conversion.
Outcome
In six weeks first deposits rose 47%. KYC completion rate improved. FTD cost fell while raw CPI rose slightly. Complaint tickets declined. UA and compliance spoke one language. The next product launch tied to the same FTD score.
We wanted first deposits, not signups. When promise matched process, the numbers followed.
Modules used
Key takeaways
- In fintech, cheap signups create expensive compliance load.
- If promise conflicts with onboarding time, complaints follow.
- Without FTD, CPI misleads.
- Risk teams must co-own score thresholds.
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Frequently asked questions
Short answers on timing, channels and how to get a similar outcome.
Compliance in the approval queue — performance could not publish claims alone.
App-ads, Meta Ads and Google Ads via Tecrube.
Yes — signup and FTD merged into one score.
Connect KYC and FTD events to Tecrube.
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