An FMCG brand lifted retail sell-out 41% with digital
Anadolu Bite struggled to grow in Food & FMCG with scattered channels and weak measurement. After Tecrube unified tracking, campaigns and sales follow-up, they reached 41% sell-out lift. This story walks through the challenge, solution, timeline and measurable outcome.
Key metrics
41%
sell-out lift
2.3x
campaign ROI
18
creator collabs
Story highlights
- Starting point: Brand awareness existed but shelf conversion was unmeasured. Campaigns did not connect to sell-out…
- What changed: Tecrube launched store-radius Meta/TikTok campaigns, creator briefs and sales-led creative rotation…
- Measured impact: 41% sell-out lift, plus 2.3x on a second KPI.
- Team impact: ops simplified and decisions moved into one panel.
Delivery journey
Four steps from discovery to proof
Every case study follows the same discipline: clarify measurement, set up, optimise, prove the outcome.
Discovery & measurement
Accounts, conversion points and Food & FMCG goals were mapped; leaks were found.
Setup
Channels connected, tracking fixed, campaigns and automation rules launched with approval.
Optimisation
Winning creatives/products scaled; under-threshold spend was capped or paused.
Measured outcome
41% sell-out lift and 2.3x confirmed growth; the team returned to product and sales.
Challenge
Brand awareness existed but shelf conversion was unmeasured. Campaigns did not connect to sell-out. The team spent hours on weekly reports without clear channel-level ROAS/CPA. In Food & FMCG, late optimisation meant wasted spend and missed demand.
What we did
Tecrube launched store-radius Meta/TikTok campaigns, creator briefs and sales-led creative rotation. Tecrube gave Anadolu Bite control with approved actions, automated budget rules and creative health signals. Sales and marketing began sharing the same scores.
Outcome
Sell-out rose and campaign ROI was validated with retail data. Trade teams shared one language with digital. Within the measurement window they saw 41% sell-out lift; decisions shifted from guesswork to the panel.
For the first time we saw digital spend next to shelf sales.
Modules used
Key takeaways
- In Food & FMCG, clarify measurement before scaling budget — cost drops faster.
- Keeping unapproved spend off raises both trust and speed.
- When lead or order scores connect to sales, channel debates end and results start.
Make the next story yours
Apply the same method to your channels
Start free — unify tracking, campaigns and sales follow-up in one panel. No card required.
Frequently asked questions
Short answers on timing, channels and how to get a similar outcome.
This example used a ~18 measurement window. Setup usually finishes in days; early signals appear sooner and stable metrics settle within a few weeks.
Modules listed at the bottom of this page. Google, Meta, LinkedIn, TikTok, WhatsApp or e-mail are combined as needed.
Create a free Tecrube account and connect your channels. Tracking, campaigns and automation rules are set up — or start with a demo.
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