A furniture ecommerce brand lifted catalogue ROAS to 2.8x
Oak & Loom struggled to grow in Furniture & Decor with scattered channels and weak measurement. After Tecrube unified tracking, campaigns and sales follow-up, they reached 2.8x catalogue ROAS. This story walks through the challenge, solution, timeline and measurable outcome.
Key metrics
2.8x
catalogue ROAS
61%
less OOS spend
18%
AOV held
Story highlights
- Starting point: Average order value was high but spend leaked to out-of-stock items. Creatives failed to explain product featu…
- What changed: Tecrube built stock-synced dynamic catalogues, Pinterest discovery campaigns and feature-led creative tests…
- Measured impact: 2.8x catalogue ROAS, plus 61% on a second KPI.
- Team impact: ops simplified and decisions moved into one panel.
Delivery journey
Four steps from discovery to proof
Every case study follows the same discipline: clarify measurement, set up, optimise, prove the outcome.
Discovery & measurement
Accounts, conversion points and Furniture & Decor goals were mapped; leaks were found.
Setup
Channels connected, tracking fixed, campaigns and automation rules launched with approval.
Optimisation
Winning creatives/products scaled; under-threshold spend was capped or paused.
Measured outcome
2.8x catalogue ROAS and 61% confirmed growth; the team returned to product and sales.
Challenge
Average order value was high but spend leaked to out-of-stock items. Creatives failed to explain product features. The team spent hours on weekly reports without clear channel-level ROAS/CPA. In Furniture & Decor, late optimisation meant wasted spend and missed demand.
What we did
Tecrube built stock-synced dynamic catalogues, Pinterest discovery campaigns and feature-led creative tests. Tecrube gave Oak & Loom control with approved actions, automated budget rules and creative health signals. Sales and marketing began sharing the same scores.
Outcome
ROAS rose and out-of-stock spend nearly stopped. Average order value held steady. Within the measurement window they saw 2.8x catalogue ROAS; decisions shifted from guesswork to the panel.
We stopped burning money on empty stock. The catalogue got smart.
Modules used
Key takeaways
- In Furniture & Decor, clarify measurement before scaling budget — cost drops faster.
- Keeping unapproved spend off raises both trust and speed.
- When lead or order scores connect to sales, channel debates end and results start.
Make the next story yours
Apply the same method to your channels
Start free — unify tracking, campaigns and sales follow-up in one panel. No card required.
Frequently asked questions
Short answers on timing, channels and how to get a similar outcome.
This example used a ~18% measurement window. Setup usually finishes in days; early signals appear sooner and stable metrics settle within a few weeks.
Modules listed at the bottom of this page. Google, Meta, LinkedIn, TikTok, WhatsApp or e-mail are combined as needed.
Create a free Tecrube account and connect your channels. Tracking, campaigns and automation rules are set up — or start with a demo.
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