A mobile game studio lifted UA ROAS to 2.5x in 90 days
PixelForge struggled to grow in Gaming & Esports with scattered channels and weak measurement. After Tecrube unified tracking, campaigns and sales follow-up, they reached 2.5x D7 ROAS. This story walks through the challenge, solution, timeline and measurable outcome.
Key metrics
2.5x
D7 ROAS
46%
less wasted spend
90 days
window
Story highlights
- Starting point: Installs looked cheap but D7 ROAS collapsed. Creative fatigue was spotted late…
- What changed: Tecrube enabled event bidding, creative health scores and auto-pause below ROAS thresholds…
- Measured impact: 2.5x D7 ROAS, plus 46% on a second KPI.
- Team impact: ops simplified and decisions moved into one panel.
Delivery journey
Four steps from discovery to proof
Every case study follows the same discipline: clarify measurement, set up, optimise, prove the outcome.
Discovery & measurement
Accounts, conversion points and Gaming & Esports goals were mapped; leaks were found.
Setup
Channels connected, tracking fixed, campaigns and automation rules launched with approval.
Optimisation
Winning creatives/products scaled; under-threshold spend was capped or paused.
Measured outcome
2.5x D7 ROAS and 46% confirmed growth; the team returned to product and sales.
Challenge
Installs looked cheap but D7 ROAS collapsed. Creative fatigue was spotted late. The team spent hours on weekly reports without clear channel-level ROAS/CPA. In Gaming & Esports, late optimisation meant wasted spend and missed demand.
What we did
Tecrube enabled event bidding, creative health scores and auto-pause below ROAS thresholds. Tecrube gave PixelForge control with approved actions, automated budget rules and creative health signals. Sales and marketing began sharing the same scores.
Outcome
D7 ROAS rose and wasted spend fell. The UA team gained more testing capacity. Within the measurement window they saw 2.5x D7 ROAS; decisions shifted from guesswork to the panel.
We started buying retained users — not just installs.
Modules used
Key takeaways
- In Gaming & Esports, clarify measurement before scaling budget — cost drops faster.
- Keeping unapproved spend off raises both trust and speed.
- When lead or order scores connect to sales, channel debates end and results start.
Make the next story yours
Apply the same method to your channels
Start free — unify tracking, campaigns and sales follow-up in one panel. No card required.
Frequently asked questions
Short answers on timing, channels and how to get a similar outcome.
This example used a ~90 days measurement window. Setup usually finishes in days; early signals appear sooner and stable metrics settle within a few weeks.
Modules listed at the bottom of this page. Google, Meta, LinkedIn, TikTok, WhatsApp or e-mail are combined as needed.
Create a free Tecrube account and connect your channels. Tracking, campaigns and automation rules are set up — or start with a demo.
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