A boutique hotel chain grew direct bookings and cut OTA reliance
Aegean Nest struggled to grow in Hospitality with scattered channels and weak measurement. After Tecrube unified tracking, campaigns and sales follow-up, they reached 36% more direct bookings. This story walks through the challenge, solution, timeline and measurable outcome.
Key metrics
36%
more direct bookings
22%
commission saved
29%
occupancy lift
Story highlights
- Starting point: Most bookings came through OTAs and commissions eroded margin. Site traffic existed but conversion was weak…
- What changed: Tecrube launched brand-protection search, Meta/Pinterest visual campaigns and booking-focused remarketing. Con…
- Measured impact: 36% more direct bookings, plus 22% on a second KPI.
- Team impact: ops simplified and decisions moved into one panel.
Delivery journey
Four steps from discovery to proof
Every case study follows the same discipline: clarify measurement, set up, optimise, prove the outcome.
Discovery & measurement
Accounts, conversion points and Hospitality goals were mapped; leaks were found.
Setup
Channels connected, tracking fixed, campaigns and automation rules launched with approval.
Optimisation
Winning creatives/products scaled; under-threshold spend was capped or paused.
Measured outcome
36% more direct bookings and 22% confirmed growth; the team returned to product and sales.
Challenge
Most bookings came through OTAs and commissions eroded margin. Site traffic existed but conversion was weak. The team spent hours on weekly reports without clear channel-level ROAS/CPA. In Hospitality, late optimisation meant wasted spend and missed demand.
What we did
Tecrube launched brand-protection search, Meta/Pinterest visual campaigns and booking-focused remarketing. Conversion tracking was clarified by room type and dates. Tecrube gave Aegean Nest control with approved actions, automated budget rules and creative health signals. Sales and marketing began sharing the same scores.
Outcome
Direct booking share rose and OTA commission fell. Pre-season occupancy filled earlier. Within the measurement window they saw 36% more direct bookings; decisions shifted from guesswork to the panel.
Hosting guests on our own site improved both margin and experience.
Modules used
Key takeaways
- In Hospitality, clarify measurement before scaling budget — cost drops faster.
- Keeping unapproved spend off raises both trust and speed.
- When lead or order scores connect to sales, channel debates end and results start.
Make the next story yours
Apply the same method to your channels
Start free — unify tracking, campaigns and sales follow-up in one panel. No card required.
Frequently asked questions
Short answers on timing, channels and how to get a similar outcome.
This example used a ~29% measurement window. Setup usually finishes in days; early signals appear sooner and stable metrics settle within a few weeks.
Modules listed at the bottom of this page. Google, Meta, LinkedIn, TikTok, WhatsApp or e-mail are combined as needed.
Create a free Tecrube account and connect your channels. Tracking, campaigns and automation rules are set up — or start with a demo.
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