An HR agency grew qualified candidate applications 2.6x
HireNorth struggled to grow in HR & Recruitment with scattered channels and weak measurement. After Tecrube unified tracking, campaigns and sales follow-up, they reached 2.6x qualified candidates. This story walks through the challenge, solution, timeline and measurable outcome.
Key metrics
2.6x
qualified candidates
34%
faster fill
27%
lower CPL
Story highlights
- Starting point: Job-ad spend rose while candidate fit fell. Client SLAs were at risk…
- What changed: Tecrube launched role-based LinkedIn/Meta campaigns, application scoring and nurturing. Fit candidates were pr…
- Measured impact: 2.6x qualified candidates, plus 34% on a second KPI.
- Team impact: ops simplified and decisions moved into one panel.
Delivery journey
Four steps from discovery to proof
Every case study follows the same discipline: clarify measurement, set up, optimise, prove the outcome.
Discovery & measurement
Accounts, conversion points and HR & Recruitment goals were mapped; leaks were found.
Setup
Channels connected, tracking fixed, campaigns and automation rules launched with approval.
Optimisation
Winning creatives/products scaled; under-threshold spend was capped or paused.
Measured outcome
2.6x qualified candidates and 34% confirmed growth; the team returned to product and sales.
Challenge
Job-ad spend rose while candidate fit fell. Client SLAs were at risk. The team spent hours on weekly reports without clear channel-level ROAS/CPA. In HR & Recruitment, late optimisation meant wasted spend and missed demand.
What we did
Tecrube launched role-based LinkedIn/Meta campaigns, application scoring and nurturing. Fit candidates were prioritised. Tecrube gave HireNorth control with approved actions, automated budget rules and creative health signals. Sales and marketing began sharing the same scores.
Outcome
Qualified applications rose and time-to-fill fell. Client satisfaction improved. Within the measurement window they saw 2.6x qualified candidates; decisions shifted from guesswork to the panel.
Speed of fit mattered more than raw applications. That is what we fixed.
Modules used
Key takeaways
- In HR & Recruitment, clarify measurement before scaling budget — cost drops faster.
- Keeping unapproved spend off raises both trust and speed.
- When lead or order scores connect to sales, channel debates end and results start.
Make the next story yours
Apply the same method to your channels
Start free — unify tracking, campaigns and sales follow-up in one panel. No card required.
Frequently asked questions
Short answers on timing, channels and how to get a similar outcome.
This example used a ~27% measurement window. Setup usually finishes in days; early signals appear sooner and stable metrics settle within a few weeks.
Modules listed at the bottom of this page. Google, Meta, LinkedIn, TikTok, WhatsApp or e-mail are combined as needed.
Create a free Tecrube account and connect your channels. Tracking, campaigns and automation rules are set up — or start with a demo.
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