A logistics firm grew B2B quote requests 2.1x
CargoPeak struggled to grow in Logistics with scattered channels and weak measurement. After Tecrube unified tracking, campaigns and sales follow-up, they reached 2.1x B2B quotes. This story walks through the challenge, solution, timeline and measurable outcome.
Key metrics
2.1x
B2B quotes
38%
lower CPL
17%
shorter cycle
Story highlights
- Starting point: Broad ads drove individual clicks but missed enterprise buyers. Sales cycles stretched…
- What changed: Tecrube built LinkedIn title/industry layers, intent search and permission e-mail nurturing. Quote forms flowe…
- Measured impact: 2.1x B2B quotes, plus 38% on a second KPI.
- Team impact: ops simplified and decisions moved into one panel.
Delivery journey
Four steps from discovery to proof
Every case study follows the same discipline: clarify measurement, set up, optimise, prove the outcome.
Discovery & measurement
Accounts, conversion points and Logistics goals were mapped; leaks were found.
Setup
Channels connected, tracking fixed, campaigns and automation rules launched with approval.
Optimisation
Winning creatives/products scaled; under-threshold spend was capped or paused.
Measured outcome
2.1x B2B quotes and 38% confirmed growth; the team returned to product and sales.
Challenge
Broad ads drove individual clicks but missed enterprise buyers. Sales cycles stretched. The team spent hours on weekly reports without clear channel-level ROAS/CPA. In Logistics, late optimisation meant wasted spend and missed demand.
What we did
Tecrube built LinkedIn title/industry layers, intent search and permission e-mail nurturing. Quote forms flowed into CRM. Tecrube gave CargoPeak control with approved actions, automated budget rules and creative health signals. Sales and marketing began sharing the same scores.
Outcome
Qualified B2B quotes rose and sales cycle shortened. Marketing-sales alignment strengthened. Within the measurement window they saw 2.1x B2B quotes; decisions shifted from guesswork to the panel.
Touching the right title changed lead quality overnight.
Modules used
Key takeaways
- In Logistics, clarify measurement before scaling budget — cost drops faster.
- Keeping unapproved spend off raises both trust and speed.
- When lead or order scores connect to sales, channel debates end and results start.
Make the next story yours
Apply the same method to your channels
Start free — unify tracking, campaigns and sales follow-up in one panel. No card required.
Frequently asked questions
Short answers on timing, channels and how to get a similar outcome.
This example used a ~17% measurement window. Setup usually finishes in days; early signals appear sooner and stable metrics settle within a few weeks.
Modules listed at the bottom of this page. Google, Meta, LinkedIn, TikTok, WhatsApp or e-mail are combined as needed.
Create a free Tecrube account and connect your channels. Tracking, campaigns and automation rules are set up — or start with a demo.
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