NoktaAltin lifted bespoke-order ROAS 2.2x
Jewellery house NoktaAltin risked brand equity in performance ads. Tecrube lifted bespoke-order ROAS to 2.2x in eleven weeks.
Key metrics
2.2x
bespoke ROAS
29%
fewer low-quality clicks
11 weeks
measurement window
Story highlights
- High-value lookalikes replaced broad interest
- Consultant appointments became assist scores
- Bespoke-order ROAS 2.2x
- Discounts only for high-intent segments
- Licensed influencer assets entered the library
NoktaAltin is an atelier brand for engagement and bespoke jewellery. Average order value was very high; discount messages to the wrong audience hurt the brand. Broad Meta audiences bought cheap clicks, not sales.
Google brand search was strong but rival generic terms were expensive. Influencer work looked beautiful and measured poorly. The digital marketing team was stuck between “luxury feel” and performance.
This story covers frequency, invite lists and ROAS balance for luxury in Tecrube.
Over eleven weeks: which audiences closed and how bespoke-order scores rose. At NoktaAltin, broad interest audiences pulled low-budget gift shoppers and eroded luxury perception. In luxury and jewellery, performance ads without Meta lookalikes and frequency caps cheapen the brand. This case covers invite lists, consultant-appointment assist scores and 2.2x bespoke-order ROAS.
Delivery journey
Four steps from discovery to proof
Every case study follows the same discipline: clarify measurement, set up, optimise, prove the outcome.
Audience architecture
Lists + lookalikes + frequency caps set.
Scoring
Appointments and bespoke orders split.
Assets
Licensed influencer visuals entered the panel.
ROAS impact
2.2x confirmed in 11 weeks.
Challenge
Broad interest audiences pulled low-budget gift shoppers. Perpetual discount creatives eroded brand perception. OOS pieces lingered in the catalogue. Consultant appointments were unmeasured. Influencer assets were one-off with unclear rights. When the CFO asked for ROAS, the team said “luxury is different.”
What we did
Tecrube rebuilt Meta Ads around customer lists and high-value lookalikes with tight frequency caps. Google Ads added brand protection plus high-intent engagement clusters. Consultant appointments became an assist score; bespoke orders the final score. Licensed influencer-marketplace visuals entered the media library. Discounts opened only to abandoned cart plus high-intent segments. OOS SKUs paused.
Outcome
In eleven weeks bespoke-order ROAS rose 2.2x. Low-quality click share fell. Appointment-to-order paths became visible. Brand trust scores did not decline. Influencer assets were reused. The next engagement season opened on the same audience architecture.
In luxury, cheap clicks are expensive. The right audience and approved creatives brought ROAS.
Modules used
Key takeaways
- In luxury, broad interest usually cheapens the brand.
- Discount messages must not open to everyone.
- Without measuring consultant appointments, ROAS is incomplete.
- Influencer rights belong in the media library.
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Frequently asked questions
Short answers on timing, channels and how to get a similar outcome.
High-intent signals guided audiences and messaging; on-site thresholds were brand-specific.
Meta Ads, Google Ads and influencer-marketplace via Tecrube.
No — they stayed approved only for abandon/high-intent segments.
Upload customer lists and connect appointment plus order events.
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