A jewelry brand lifted average order value by 38%
Aurum Atelier struggled to grow in Luxury & Jewelry with scattered channels and weak measurement. After Tecrube unified tracking, campaigns and sales follow-up, they reached 38% AOV lift. This story walks through the challenge, solution, timeline and measurable outcome.
Key metrics
38%
AOV lift
2.0x
premium sales
19%
CPA improvement
Story highlights
- Starting point: Traffic was cheap but basket size was low. Premium collections lost visibility…
- What changed: Tecrube launched high-intent search, value-based lookalikes and collection-led Pinterest/Meta creatives…
- Measured impact: 38% AOV lift, plus 2.0x on a second KPI.
- Team impact: ops simplified and decisions moved into one panel.
Delivery journey
Four steps from discovery to proof
Every case study follows the same discipline: clarify measurement, set up, optimise, prove the outcome.
Discovery & measurement
Accounts, conversion points and Luxury & Jewelry goals were mapped; leaks were found.
Setup
Channels connected, tracking fixed, campaigns and automation rules launched with approval.
Optimisation
Winning creatives/products scaled; under-threshold spend was capped or paused.
Measured outcome
38% AOV lift and 2.0x confirmed growth; the team returned to product and sales.
Challenge
Traffic was cheap but basket size was low. Premium collections lost visibility. The team spent hours on weekly reports without clear channel-level ROAS/CPA. In Luxury & Jewelry, late optimisation meant wasted spend and missed demand.
What we did
Tecrube launched high-intent search, value-based lookalikes and collection-led Pinterest/Meta creatives. Tecrube gave Aurum Atelier control with approved actions, automated budget rules and creative health signals. Sales and marketing began sharing the same scores.
Outcome
AOV rose and premium collection sales increased. Return rate stayed stable. Within the measurement window they saw 38% AOV lift; decisions shifted from guesswork to the panel.
Telling a premium story to the right audience grew the basket.
Modules used
Key takeaways
- In Luxury & Jewelry, clarify measurement before scaling budget — cost drops faster.
- Keeping unapproved spend off raises both trust and speed.
- When lead or order scores connect to sales, channel debates end and results start.
Make the next story yours
Apply the same method to your channels
Start free — unify tracking, campaigns and sales follow-up in one panel. No card required.
Frequently asked questions
Short answers on timing, channels and how to get a similar outcome.
This example used a ~19% measurement window. Setup usually finishes in days; early signals appear sooner and stable metrics settle within a few weeks.
Modules listed at the bottom of this page. Google, Meta, LinkedIn, TikTok, WhatsApp or e-mail are combined as needed.
Create a free Tecrube account and connect your channels. Tracking, campaigns and automation rules are set up — or start with a demo.
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