A real-estate office turned costly clicks into sales-ready leads
Horizon Homes struggled to grow in Real estate with scattered channels and weak measurement. After Tecrube unified tracking, campaigns and sales follow-up, they reached 52% fewer empty calls. This story walks through the challenge, solution, timeline and measurable outcome.
Key metrics
52%
fewer empty calls
31%
more appointments
24%
lower CPL
Story highlights
- Starting point: Most Meta leads mismatched budget or location. Advisors wasted time on empty calls while ad cost ballooned…
- What changed: Tecrube launched project/budget-filtered campaigns and connected lead scoring with automated WhatsApp/SMS foll…
- Measured impact: 52% fewer empty calls, plus 31% on a second KPI.
- Team impact: ops simplified and decisions moved into one panel.
Delivery journey
Four steps from discovery to proof
Every case study follows the same discipline: clarify measurement, set up, optimise, prove the outcome.
Discovery & measurement
Accounts, conversion points and Real estate goals were mapped; leaks were found.
Setup
Channels connected, tracking fixed, campaigns and automation rules launched with approval.
Optimisation
Winning creatives/products scaled; under-threshold spend was capped or paused.
Measured outcome
52% fewer empty calls and 31% confirmed growth; the team returned to product and sales.
Challenge
Most Meta leads mismatched budget or location. Advisors wasted time on empty calls while ad cost ballooned. The team spent hours on weekly reports without clear channel-level ROAS/CPA. In Real estate, late optimisation meant wasted spend and missed demand.
What we did
Tecrube launched project/budget-filtered campaigns and connected lead scoring with automated WhatsApp/SMS follow-up. Warm leads entered a priority queue. Tecrube gave Horizon Homes control with approved actions, automated budget rules and creative health signals. Sales and marketing began sharing the same scores.
Outcome
Appointment conversion rose and empty calls per advisor fell. The same media budget produced more on-site meetings. Within the measurement window they saw 52% fewer empty calls; decisions shifted from guesswork to the panel.
We no longer call every lead — the system surfaces the warm ones.
Modules used
Key takeaways
- In Real estate, clarify measurement before scaling budget — cost drops faster.
- Keeping unapproved spend off raises both trust and speed.
- When lead or order scores connect to sales, channel debates end and results start.
Make the next story yours
Apply the same method to your channels
Start free — unify tracking, campaigns and sales follow-up in one panel. No card required.
Frequently asked questions
Short answers on timing, channels and how to get a similar outcome.
This example used a ~24% measurement window. Setup usually finishes in days; early signals appear sooner and stable metrics settle within a few weeks.
Modules listed at the bottom of this page. Google, Meta, LinkedIn, TikTok, WhatsApp or e-mail are combined as needed.
Create a free Tecrube account and connect your channels. Tracking, campaigns and automation rules are set up — or start with a demo.
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