Set up, publish and verify Tag Manager from the chat where you run your ads and analytics
Tecrube is a hosted MCP connector that brings Google Tag Manager into Claude or ChatGPT, next to the ad accounts and GA4 property whose measurement it controls. It lists accounts and containers, opens workspaces, creates tags, triggers and variables, publishes versions, manages permissions and rolls back. Reads run instantly; every write, a new tag, a publish, a rollback, is previewed first and applied once you approve.
- Google Tag Manager
- Create tags, triggers and variables by describing them
- Publish and roll back with a named version
- Verify the measurement behind your ad numbers
- Manage container permissions from chat
What you can do
Create tags, triggers and variables by describing them
Wiring a conversion tag in the GTM interface is a dozen clicks across three screens. In chat you describe it once: “a GA4 event tag for purchase, firing on a custom event trigger, reading value from a data layer variable”. The connector creates the trigger, the variable and the tag together.
Publish and roll back with a named version
New tags stay in a workspace until you publish, and every publish creates a container version. Publishing and rolling back are GTM's highest-risk operations, so both are previewed with a version note before anything goes live on the site. If a version breaks measurement you return to the previous one in one sentence.
Verify the measurement behind your ad numbers
Broken measurement silently wastes ad spend. List the tags and triggers in a container, confirm the conversion tag exists and fires on the right trigger, then check in the same conversation that the conversion lands in Google Ads and GA4. You answer “why did my conversions drop” without opening three tools.
Workspaces and versions stay tidy
Open a workspace for a change so it will not collide with someone else's edits, check its status before publishing and list past versions to see what went live and when. The discipline GTM rewards but most people skip is part of the same command that makes the change.
Manage container permissions from chat
List who has access to a container and at which level, and adjust permissions when someone joins or leaves. For an agency handing a client's container between team members, seeing and setting access without leaving the conversation keeps the container auditable.
One link across GTM, ads and analytics
Tag Manager is one of the live tools in the single connector; there is no separate GTM API setup, service account or extra tool. The same link reaches Google Ads, Microsoft Advertising, TikTok, LinkedIn, GA4, Search Console and YouTube, so the tag you build, the conversion it feeds and the campaign optimising on it are answered in one chat.
Set up in 60 seconds
Add the connector
In Claude go to Settings → Connectors → Add custom connector; in ChatGPT enable developer mode. Paste https://mcp.tecrube.com/mcp.
Sign in with Google and authorise the account
A hosted OAuth screen opens; you authorise the ad account you want to connect once. No API keys, tokens or server setup.
Ask in plain English
Type “show me the last 7 days” and the numbers come back in seconds. Any command that changes something returns a preview first.
Ask in plain English
- List every tag and trigger in my main container and tell me which tags have no trigger attached.
- Create a GA4 event tag for “purchase” that fires on a custom event trigger and reads value from a data layer variable; show me the preview before publishing.
- Create a new workspace called “checkout-fix”, add a conversion linker tag, then publish with the note “add purchase conversion tag”.
- Enable the Click URL and Form ID built-in variables in this container.
- Something broke after the last version; list my recent container versions and roll back to the one before the latest.
- Confirm my Google Ads conversion tag fires on the thank-you page trigger, then check that the conversion lands in Google Ads and GA4.
Frequently asked questions
MCP (Model Context Protocol) is the open standard AI assistants use to call real tools. Tecrube is a hosted, remote MCP connector: paste https://mcp.tecrube.com/mcp once and your assistant gains the GTM tools: accounts, containers, workspaces, tags, triggers, variables, versions, publishing, permissions and rollback. All in the same chat as your ad accounts.
It builds and publishes. Besides listing accounts, containers, tags, triggers and variables, it creates tags, triggers, custom and built-in variables, opens workspaces, publishes a container version, rolls back to a previous one and manages permissions. Reading is included, but the point is writing measurement and shipping it.
With the approval gate. The tag, trigger or variable being created, or the version being published or rolled back, is previewed with its note. Every write runs as a preview (dry-run) first and nothing is applied without your approval. Budget increases are capped at 50% per step, and every applied change is written to an audit log. New tags stay in a workspace until you explicitly publish, and a bad version is rolled back in one sentence.
Because the tag you build in GTM is the conversion your ad account optimises on. Keeping the three in one conversation means you can create a GA4 conversion event, build the GTM tag that fires it, publish and confirm the conversion lands in Google Ads without switching tools between steps. It is also the fastest way to diagnose a sudden conversion drop.
No. Authorisation is hosted OAuth; you sign in with the Google account that manages your containers. No Tag Manager API project to create, service account key to store, server to run or configuration to maintain. Setup takes about a minute.
Yes. You authorise the GTM accounts you have access to and name the container on each request, so one link covers several sites or clients. Container permissions are managed from chat as well. On the Agency plan with unlimited credits this scales across a portfolio in one conversation.
Yes, from the same address. It works with Claude on claude.ai and Claude Desktop, with ChatGPT through developer mode connectors and with other MCP-capable apps such as Cursor. Paste https://mcp.tecrube.com/mcp into each; your Google authorisation carries across.
The free trial starts with 75 credits; they never expire and no card is required. Pro is $49 a month (5,000 credits a month, every platform); Agency is $99 a month (unlimited credits, MCC and multi-account). Yearly billing is $499 and $999; cancel whenever you like.
Ready to command your campaigns?
Paste one URL. Connect your Google Ads, Meta, Microsoft, TikTok and LinkedIn. Start executing in plain English.
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