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Optimisation5 min read
Creative fatigue: why your ads suddenly get expensive
How to read frequency, engagement decay and rising costs — and intervene in time.
CreativeCTRFrequencyAutomation
Tecrube team
Marketing automation
1
Learn to read the symptoms
The first signal of creative fatigue is not rising cost but a falling click-through rate. Once frequency passes three and CTR drops more than twenty percent, the creative has run its course.
At that point refreshing the creative beats raising bids; otherwise you simply pay more to reach the same people.
2
Build a refresh cycle
Schedule at least two new creatives per week. Even producing the same message in different formats delays fatigue noticeably.
Tecrube watches the frequency and engagement curves, then produces new creatives and starts the test automatically once the threshold is crossed.