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Influencer8 min read
How should influencer ad pricing be calculated?
A fair pricing method based on real reach and engagement quality rather than follower count.
InfluencerPricingReachSpark Ads
Tecrube team
Marketing automation
1
Follower count is misleading
Price should follow average reach and engagement quality, not followers. Take average views across the last ten posts, discount fake engagement and calculate cost per reach.
Two accounts with identical follower counts can differ up to threefold in real reach.
2
Price usage rights separately
If you plan to use the content in ads (Spark Ads or white-label), those rights must be priced explicitly. Write the duration and platform scope into the contract.
The Tecrube marketplace suggests a price range from forecast reach and adds usage rights to the contract automatically.