ParalelAjans lifted retainer renewals 44%
Performance agency ParalelAjans was losing renewals to opaque channel reporting. Tecrube white-label scores lifted retainer renewal rate 44% in ten weeks.
Key metrics
44%
retainer renewals
62%
faster reporting
10 weeks
measurement window
Story highlights
- All accounts in one agency view
- Approval queue blocked unapproved spend
- Retainer renewals up 44%
- Report time down 62%
- Upsells surfaced by score
ParalelAjans is a boutique performance agency running Google, Meta and LinkedIn for ecommerce and B2B brands. Growth was fast but operations still ran on spreadsheets and screenshots. Every client meeting started with three dashboard screen-shares — and trust frayed.
Account managers spent more than a day a week building reports. Creative approvals vanished in email threads and unapproved spend sparked crises. Even when digital marketing results were solid, “lack of transparency” complaints fed churn.
This case study shows how Tecrube’s agency view, approval queue and shared scores moved retainer renewals and upsells — optimizing for client retention, not ROAS alone.
Over ten weeks: which scores opened to clients, which workflows shrank and how renewal conversations changed. ParalelAjans growth strained operations: every new client meant another dashboard silo and another late reporting night. On the agency side, transparency drives churn as much as media quality. This piece shows how white-label scores, an approval queue and a shared ROAS/CPA language lifted retainer renewals 44%.
Delivery journey
Four steps from discovery to proof
Every case study follows the same discipline: clarify measurement, set up, optimise, prove the outcome.
Account merge
Client accounts moved into one agency panel.
Approval queue
Creative and budget changes flowed with approval.
Score sharing
White-label metrics opened to clients.
Renewal impact
Retainer +44% confirmed in 10 weeks.
Challenge
Each brand lived in separate dashboards; weekly reports could exceed four hours. When a client asked “what happened yesterday?” answers lagged. Creative and budget approvals disappeared in WhatsApp, then invoice surprises followed. LinkedIn B2B and Meta ecommerce accounts were not reported in the same language. Knowledge sat with individuals, so quality dipped on leave days. Renewal meetings debated numbers instead of planning the relationship.
What we did
Tecrube gathered every client account into one agency view and shared white-label scores with clients. A common ROAS/CPA/SQL language covered Google Ads, Meta Ads and LinkedIn Ads. Creative and budget changes entered an approval queue; unapproved spend stopped. Weekly report templates bound to the panel cut prep to minutes. Account managers saw upsell opportunities by score thresholds. Internal training put the team on one playbook.
Outcome
In ten weeks retainer renewal rate rose 44%. Report prep time fell about 62%. Crisis tickets from unapproved spend nearly hit zero. Two clients closed same-quarter channel upsells. Score quality held on leave days. Renewal meetings shifted from defense to planning.
Clients see live scores now, not screenshots. Renewal talks got easier.
Modules used
Key takeaways
- In agencies, transparency drives churn as much as media quality.
- One unapproved-spend ticket can burn a relationship.
- Without a shared metric language, multi-channel reports feel untrustworthy.
- Report automation turns account time into sales time.
Make the next story yours
Apply the same method to your channels
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Frequently asked questions
Short answers on timing, channels and how to get a similar outcome.
It was opened here for client trust; you can keep it private to your brand.
Yes — especially once you manage 5+ accounts and reporting load grows.
Google Ads, Meta Ads and LinkedIn Ads managed through Tecrube.
Open an agency account, invite client accounts and set the approval queue on day one.
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