MotorAnt grew test-drive bookings 55%
Dealer group MotorAnt drowned in form floods. Tecrube scoring plus outreach lifted test-drive bookings 55% in eight weeks.
Key metrics
55%
more test drives
38%
fewer wasted dials
8 weeks
measurement window
Story highlights
- Stock and urgency scores launched
- Same-day test-drive outreach
- Bookings up 55%
- OOS ads paused automatically
- Fleet vs retail queues split
MotorAnt is an authorised dealer network selling passenger cars and SUVs across three cities. During campaigns Meta and Google forms spiked while sellers called the next day. Warm intent leaked to rivals.
Out-of-stock colours/trims stayed in ads. Fleet and retail leads shared one pool. Digital marketing celebrated CPL and ignored test drives and deliveries.
This story covers automotive lead scores and same-day outreach in Tecrube.
Over eight weeks: booking volume and showroom show quality. At MotorAnt, campaign-day form floods meant cold dials the next morning. In automotive digital marketing, test-drive bookings are the real KPI; CPL alone misleads. This story covers stock-fit scores, same-day outreach and a 55% booking lift. Keeping OOS colours/trims in ads is expensive noise. Fleet and retail leads break each other in one queue — splitting them rescued sales SLAs.
Delivery journey
Four steps from discovery to proof
Every case study follows the same discipline: clarify measurement, set up, optimise, prove the outcome.
Form and score
Model, location and timing fields added.
Stock link
OOS models dropped from ads.
Outreach
Same-day slot offers automated.
Booking impact
+55% confirmed in 8 weeks.
Challenge
Forms lacked budget and timing fields. Overnight leads vanished in morning lists. OOS models burned clicks. Sellers dialled every “interested” lead in order and missed hot ones. Offer language was spoken without approval. Leadership watched application counts, not booking conversion.
What we did
Tecrube added model, location and timing windows to Google Ads and Meta Ads forms. Lead scores ranked stock fit plus urgency. Lead-outreach offered test-drive slots the same day. OOS ads paused automatically. Fleet leads entered a separate queue. Claim language passed approval; test drive became the sole conversion.
Outcome
In eight weeks test-drive bookings rose 55%. Wasted dials fell. OOS click waste dropped. Showroom show rate improved. Seller SLAs were visible in the panel. The next campaign period was planned on stock scores.
We wanted drivers in seats, not form floods. Scores and outreach were enough.
Modules used
Key takeaways
- Automotive overnight leads need outreach before they cool.
- OOS model ads are expensive noise.
- Fleet and retail break each other in one queue.
- Test drives beat forms as the KPI.
Make the next story yours
Apply the same method to your channels
Start free — unify tracking, campaigns and sales follow-up in one panel. No card required.
Frequently asked questions
Short answers on timing, channels and how to get a similar outcome.
Scores can sync to CRM — this story started with the panel queue.
Google Ads, Meta Ads and lead-outreach via Tecrube.
Price claims outside approved campaign language were blocked.
Connect stock feeds and forms to Tecrube.
More case studies