DisLab grew implant consults 61%
Dental clinic DisLab paid high CPC yet missed appointments. Tecrube search plus outreach lifted implant consults 61% in eight weeks.
Key metrics
61%
more consults
27%
fewer wasted clicks
8 weeks
measurement window
Story highlights
- Implant vs routine intent campaigns split
- Negative keywords tightened
- Consults up 61%
- Same-day outreach offered slots
- Exaggerated price claims blocked
DisLab is a dental clinic focused on implants and smile design. Google keywords like “implant cost” were expensive. Clicks and forms arrived, but patients did not show for consults.
Rivals flooded SERPs with aggressive price ads. Meta leads were low intent. The call centre went quiet after hours. Digital marketing spend rose while the consult calendar swung wildly.
This story shows how Tecrube tied search intent, lead scores and outreach to consult bookings.
Over eight weeks: which keywords were cut and which messages booked chairs. At DisLab the most expensive click was an implant-intent lead who only asked about routine prices. For dental clinics, Google Ads are profitable only when they tie to consults and chair time. This article shows how intent splits, negatives and same-day outreach produced a 61% consult lift.
Delivery journey
Four steps from discovery to proof
Every case study follows the same discipline: clarify measurement, set up, optimise, prove the outcome.
Intent split
Implant vs routine search clusters rewritten.
Landing trust
Process, FAQ and trust elements added.
Outreach
Same-day slot offers automated.
Consult impact
+61% confirmed in 8 weeks.
Challenge
Broad match bought expensive clicks without conversions. The landing page dodged the price question and lacked trust elements. Leads arrived at night and had cooled by morning. Implants and routine fillings mixed in one campaign. Negative keyword lists were stale. Leadership watched CPC, not cost per consult.
What we did
Tecrube split Google Ads intent clusters into implant consults versus routine care and tightened negatives. Meta Ads retargeting showed trust and case content. Lead-outreach offered slots the same day via SMS/WhatsApp templates. Lead scores ranked urgency and treatment type. The landing page gained a clear process and FAQ; exaggerated price claims were blocked in approval. Consult became the sole conversion.
Outcome
In eight weeks implant consults rose 61%. Wasted-click share fell and cost per consult improved. Same-morning contact rates for overnight leads rose. Routine care ran on a calmer separate budget. The clinic calendar filled more predictably. Next-quarter spend followed panel scores.
We wanted patients in the chair, not expensive clicks. Intent separation worked.
Modules used
Key takeaways
- In dentistry, broad match is expensive noise.
- Overnight leads need outreach before they cool.
- Implants and routine care break each other in one campaign.
- Cost per consult is the real KPI.
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Frequently asked questions
Short answers on timing, channels and how to get a similar outcome.
Process transparency beat hard prices; misleading price claims were blocked.
Outreach used SMS/WhatsApp templates; mix is clinic-specific.
Intent cleanup moves CPL in 1–2 weeks; consult lift clarified by week eight here.
Connect Google to Tecrube and define the consult event.
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