AhsapVitrin lifted high-ticket ROAS 2.6x
Furniture brand AhsapVitrin could not turn expensive clicks into orders. Tecrube drove high-ticket ROAS to 2.6x in ten weeks.
Key metrics
2.6x
ROAS lift
35%
fewer Shopping rejects
10 weeks
measurement window
Story highlights
- Product feed and Shopping disapprovals fixed
- Showroom visits counted as assists
- ROAS hit 2.6x
- Frequency caps cut fatigue
- Discounts limited to margin-safe segments
AhsapVitrin is an omnichannel furniture brand selling mid-to-upper sofas and dining sets. Average order value was high; decisions took 2–6 weeks. Google Shopping clicks were expensive; Meta engagement was high but orders sparse.
Showroom appointments lived in Excel; online orders in another dashboard. Pinterest inspiration never reached PDPs. The digital marketing team overweighted last click and undervalued assist channels.
This story covers measurement, feed and appointment scores for long-cycle furniture in Tecrube.
Over ten weeks: which product clusters scaled. At AhsapVitrin the long decision cycle meant last-click ROAS hid the truth. In furniture and decor, scaling is blind without Shopping feed health and counted showroom visits. This article shows how feed repair, frequency caps and an omnichannel score produced 2.6x high-ticket ROAS.
Delivery journey
Four steps from discovery to proof
Every case study follows the same discipline: clarify measurement, set up, optimise, prove the outcome.
Feed repair
Variants and Shopping disapprovals cleaned.
Omnichannel score
Appointments + orders tied to one panel.
Inspiration + retargeting
Pinterest/Meta launched under frequency caps.
ROAS impact
2.6x confirmed in 10 weeks.
Challenge
Feed size/colour variants were broken; Shopping disapprovals piled up. Retargeting showed the same sofa twenty times and fatigued buyers. Showroom visits were not counted as conversions. High-return/damage-risk SKUs scaled on cheap CPA. Season-wide discounts melted margin. Weekly reports fragmented ROAS by channel.
What we did
Tecrube repaired feed health and relaunched Google Ads Shopping. Meta and Pinterest inspiration plus retargeting ran under frequency caps. Showroom appointments became an assist conversion; purchase the final score. Risky SKUs were capped. Discount audiences segmented by cart value and stock age. Assist-channel contribution appeared in the panel.
Outcome
In ten weeks high-ticket ROAS rose 2.6x. Shopping disapprovals and broken variants fell. Orders completed after showroom visits became visible. Margin-safe segmented discounts improved profit. CTR recovered as frequency fatigue eased. The next collection launched feed-first.
In furniture, last click lies. Assist channels and appointment scores showed the truth.
Modules used
Key takeaways
- For high-ticket furniture, feed health is a ROAS prerequisite.
- If you ignore showroom visits, assist channels die.
- Infinite retargeting of one SKU kills CTR.
- Open discounts to everyone and margin dies first.
Make the next story yours
Apply the same method to your channels
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Frequently asked questions
Short answers on timing, channels and how to get a similar outcome.
Somewhat — the main win was measuring lost carts and appointments.
Google Ads, Meta Ads and Pinterest Ads via Tecrube.
High damage/return SKUs were capped.
Connect the feed and add showroom appointment events to the panel.
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