GuvenceHat lifted completed auto quotes 58%
Insurance agency GuvenceHat struggled with form abandonment. Tecrube lifted completed auto quotes 58% in seven weeks.
Key metrics
58%
quote completion
22%
less form abandon
7 weeks
measurement window
Story highlights
- Quote form split into steps
- WhatsApp abandon recovery
- Quote completion up 58%
- Exaggerated price claims blocked
- Policy bind became the final score
GuvenceHat is a regional agency growing in auto and home policies. Meta and Google traffic abandoned the quote form more than half the time. The call centre chased incomplete forms after buyers had already compared rivals.
Price claims in ads were aggressive; surprises after underwriting sparked complaints. WhatsApp ran on personal lines. Digital marketing watched CPL, not quote completion or policy bind.
This story covers the insurance quote funnel and WhatsApp recovery flow in Tecrube.
Over seven weeks: which steps cut abandonment. At GuvenceHat traffic arrived, then more than half abandoned mid-quote form. In insurance, digital marketing misleads on CPL unless it ties to quote completion and policy bind. This story covers stepped forms, WhatsApp recovery and a 58% auto-quote completion lift.
Delivery journey
Four steps from discovery to proof
Every case study follows the same discipline: clarify measurement, set up, optimise, prove the outcome.
Simplify funnel
Quote form split into steps.
WhatsApp recovery
Missing-field templates on abandon.
Eligibility score
Risk profile ranked the seller queue.
Quote impact
+58% confirmed in 7 weeks.
Challenge
A long single-page form asked for everything at once. Bad plate/vehicle inputs broke the flow. Retargeting only said “continue” without trust. Ineligible risk profiles burned seller time. Policy-bind events never hit the dashboard. Campaign spikes locked the call centre.
What we did
Tecrube split the form into steps; WhatsApp templates requested missing fields at abandon points. Meta Ads and Google Ads messaging shifted to a clear process; exaggerated price claims were blocked in approval. Lead scores ranked risk eligibility. Lead-outreach sent same-day quote summaries. Policy bind became the final score; quote completion an assist. Lead intake capped at capacity.
Outcome
In seven weeks completed auto quotes rose 58%. Form abandonment fell. Wasted dials dropped. Bind rate improved. Complaint tickets declined. The next renewal season opened on the same flow.
We wanted completed quotes, not partial forms. WhatsApp recovery worked.
Modules used
Key takeaways
- In insurance, long single-page forms create abandon.
- Exaggerated price claims create post-bind complaints.
- WhatsApp recovery beats cold calling.
- Without policy bind, CPL misleads.
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Frequently asked questions
Short answers on timing, channels and how to get a similar outcome.
Claims and disclosures passed an approval queue.
Auto first; home reused the same model.
Meta Ads, Google Ads, WhatsApp and lead-outreach.
Connect the quote form and policy-bind event to Tecrube.
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