Cerceve Hukuk grew qualified consults 2.1x
Commercial law firm Cerceve Hukuk drowned in wrong leads. Tecrube lifted qualified consult meetings 2.1x in eight weeks.
Key metrics
2.1x
qualified meetings
40%
fewer wasted partner hrs
8 weeks
measurement window
Story highlights
- Title and sector layers tightened
- Free-consult promise removed
- Qualified meetings 2.1x
- Content vs lead budgets split
- Pipeline matter value rose
Cerceve Hukuk advises companies on contracts, compliance and disputes. LinkedIn thought-leadership earned engagement while forms filled with general legal questions. Partners’ time leaked away.
Google “top lawyer” style keywords were expensive and low intent. Email newsletters carried case updates with a fuzzy CTA. Digital marketing said “leads”; business development said “matters.”
This story covers title scores, content and consult bookings for a law firm in Tecrube.
Over eight weeks: which messages booked paid meetings. At Cerceve Hukuk, LinkedIn engagement rose while partner hours leaked into free questions. For law-firm digital marketing, leads are noise without title layers and a paid first-meeting CTA. This case covers ICP tightening, content/lead budget splits and 2.1x qualified consults.
Delivery journey
Four steps from discovery to proof
Every case study follows the same discipline: clarify measurement, set up, optimise, prove the outcome.
Tighten ICP
LinkedIn title/sector layers rewritten.
Message clarity
Paid first-meeting CTA approved.
Nurturing
Permissioned email sequence with brief launched.
Meeting impact
2.1x confirmed in 8 weeks.
Challenge
Lead Gen Forms lacked sector and matter-type fields. Free-consult promises attracted the wrong audience. Content ads and lead ads shared one budget. Follow-up emails were impersonal. Rival brand search drained spend. Partners wanted to shut the channel based on CPL alone.
What we did
Tecrube tightened LinkedIn Ads title, company-size and sector layers and added matter-type fields. Google Ads stayed only on high-intent service clusters. Permissioned bulk-email carried a short brief plus a paid first-meeting CTA. Free-consult promises were removed; clear package language was approved. Lead scores ranked the BD queue. Paid consult bookings became the sole conversion.
Outcome
In eight weeks qualified consult meetings rose 2.1x. Wasted partner hours fell. Content and lead budgets separated. Brand search stayed protected while generic waste dropped. Average matter value in the pipeline rose. Next-quarter BD planning followed panel scores.
We wanted paid first meetings, not engagement. Title scoring worked.
Modules used
Key takeaways
- In legal, free promises usually attract the wrong audience.
- Without title layers, LinkedIn leads are noise.
- Content and lead budgets must split.
- Paid meetings beat forms as the KPI.
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Frequently asked questions
Short answers on timing, channels and how to get a similar outcome.
Claim language passed an approval queue; misleading guarantees were blocked.
LinkedIn Ads, Google Ads and bulk-email via Tecrube.
Yes — scoring matters more when partner time is scarce.
Define your ICP and connect LinkedIn to Tecrube.
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