HatLojistik grew B2B quote requests 51%
Logistics firm HatLojistik drowned in unfit forms. Tecrube lifted B2B quote requests 51% in eight weeks.
Key metrics
51%
more B2B quotes
44%
fewer unfit leads
8 weeks
measurement window
Story highlights
- Consumer moves negatived
- Tonnage/lane/frequency form fields
- B2B quote requests up 51%
- Budgets throttled on full lanes
- Quote response time shortened
HatLojistik is a B2B road carrier for LTL and FTL intercity freight. Google “shipping price” searches arrived, mostly consumer household moves. Sales tried to quote while fit work slipped away.
LinkedIn reached logistics managers but forms were weak. Meta leads were low intent. Digital marketing counted clicks, not won lanes or accepted quotes.
This story covers lane/volume scoring and the B2B quote funnel in Tecrube.
Over eight weeks: which keywords were cut and how quote quality rose. At HatLojistik most “shipping price” searches were consumer household moves; B2B quote capacity was wasted. In logistics digital marketing, a form is not a quote without lane, tonnage and frequency scores. This article covers negatives, LinkedIn title support and a 51% B2B quote lift. Running ads into full lanes risks both cost and customer experience. Slow quote SLAs lose fit work to rivals.
Delivery journey
Four steps from discovery to proof
Every case study follows the same discipline: clarify measurement, set up, optimise, prove the outcome.
Intent cleanup
B2B clusters and negatives rewritten.
Score form
Tonnage, lane and frequency fields added.
Outreach
Same-day missing details and quote SLA.
Quote impact
+51% confirmed in 8 weeks.
Challenge
Broad match pulled consumer-move noise. Forms lacked tonnage, frequency and lane fields. Quote SLAs were unclear; slow replies lost deals. Ads kept running on full-capacity lanes. LinkedIn and Google leads lived in separate spreadsheets. Leadership questioned the channel on CPL alone.
What we did
Tecrube pulled Google Ads into B2B intent clusters and negatived consumer moves. Forms gained tonnage, frequency, lane and company fields. LinkedIn Ads supported with title layers. Lead scores ranked fit work; lead-outreach asked for missing details the same day. Budgets throttled on full lanes. Quote request and acceptance became assist/final scores.
Outcome
In eight weeks B2B quote requests rose 51%. Unfit consumer lead share fell. Quote response time shortened. Won-lane count improved. Sales stopped merging Excels. Next capacity plans followed panel scores.
Not every form was a quote. Lane and volume scores saved sales time.
Modules used
Key takeaways
- In logistics, consumer search eats B2B budget.
- Without tonnage/lane, quote scores cannot exist.
- Ads into full lanes are waste.
- Quote acceptance beats forms as the KPI.
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Frequently asked questions
Short answers on timing, channels and how to get a similar outcome.
Open-capacity, healthy-margin B2B lanes ranked by score.
Helpful for titles — Google intent carried most volume.
Google Ads, Meta Ads, LinkedIn Ads and lead-outreach.
Connect the quote form and lane capacity to Tecrube.
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