PatiYuvasi grew vet appointments 49%
Vet clinic PatiYuvasi could not turn pet-owner ad traffic into bookings. Tecrube lifted appointments 49% in six weeks.
Key metrics
49%
more appointments
33%
fewer wrong-branch
6 weeks
measurement window
Story highlights
- Emergency / vaccine / grooming intents split
- Branch and pet type required on forms
- Appointments up 49%
- Emergency reply time shortened
- Routine ads throttled on full days
PatiYuvasi is a two-branch veterinary clinic and pet-care centre. Demand spiked in vaccine season and routine checks dipped in summer. Cute pet creatives on Meta earned clicks, but emergencies and nail trims hit the same form.
Google “emergency vet” intent was expensive; misrouting exhausted staff and pet owners. WhatsApp ran on personal lines. Digital marketing reports praised form counts and missed show-ups.
This story covers intent splits, local targeting and WhatsApp booking flows in Tecrube.
Over six weeks: neighbourhood budgets and the emergency/routine score. At PatiYuvasi, emergencies and nail trims hitting the same form exhausted pet owners and vets alike. In pet and veterinary clinics, digital marketing without intent and branch capacity creates complaints. This case covers neighbourhood budgets, WhatsApp slot templates and a 49% appointment lift.
Delivery journey
Four steps from discovery to proof
Every case study follows the same discipline: clarify measurement, set up, optimise, prove the outcome.
Intent split
Emergency, vaccine and grooming campaigns separated.
Local budget
Neighbourhood radius ran per branch.
WhatsApp slots
Templates offered slots by intent.
Booking impact
+49% confirmed in 6 weeks.
Challenge
One form collected every intent; emergencies waited in the same queue. No branch picker meant wrong-location complaints. Creatives were only “cute,” not service-specific. Ads kept running on full-capacity days. Negative search terms (food-price only, etc.) were unclean. Night emergency chats burned out the team.
What we did
Tecrube split Meta Ads and Google Ads into emergency / vaccine / grooming intents. Forms required branch and pet type. WhatsApp templates offered slots by intent; emergencies prioritized. Neighbourhood radius targeting budgeted per branch. Routine ads throttled on full days. Kept appointments became the sole score.
Outcome
In six weeks vet appointments rose 49%. Wrong-branch routing fell. Average emergency reply time shortened. Routine care shifted into emptier days. Form-to-booking conversion rose. The next vaccine season was planned on panel capacity.
We wanted paws in the clinic, not cute clicks. Intent separation saved us.
Modules used
Key takeaways
- One pet-clinic form delays emergencies.
- Local ads without a branch picker create complaints.
- Cute creatives do not replace service intent.
- Throttle routine ads when capacity is full.
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Frequently asked questions
Short answers on timing, channels and how to get a similar outcome.
Priority templates plus on-call routing; clinic hours were written into the panel.
Cat/dog/exotic capacity differs; scores ranked accordingly.
Meta Ads, Google Ads and WhatsApp via Tecrube.
Connect branch capacity and booking events to Tecrube.
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