AdaKonut grew qualified site visits 63%
Housing project AdaKonut chased cheap leads. Tecrube scoring and nurturing lifted sales-office appointments 63% in nine weeks.
Key metrics
63%
more appointments
34%
fewer wasted dials
9 weeks
measurement window
Story highlights
- Budget and purpose fields added to forms
- Same-day appointment outreach
- Qualified appointments up 63%
- No-show reminders automated
- Office capacity capped ad intake
AdaKonut is a developer marketing a new-delivery residential project on Istanbul’s Asian side. Meta forms brought hundreds of leads a day; the sales office could not keep up. Price-only records bloated the CRM while serious buyers went unanswered.
Google project and area keywords were expensive; rivals bid on brand search. Email newsletters were generic and buried the appointment CTA. Digital marketing praised CPL and ignored visits and reservations.
This story covers real-estate lead scores, outreach and permissioned email to sales-office appointments in Tecrube.
Over nine weeks: which segments actually visited. At AdaKonut, hundreds of daily Meta leads locked the sales office and made serious buyers wait. In real estate, digital marketing only counts as qualified visitor appointments and reservations. This article covers budget fields, same-day outreach and the office-capacity rules behind a 63% appointment lift.
Delivery journey
Four steps from discovery to proof
Every case study follows the same discipline: clarify measurement, set up, optimise, prove the outcome.
Score form
Budget, purpose and timing fields launched.
Outreach + email
Slot offers and nurturing sequences went live.
Capacity
Office fullness throttled ads.
Appointment impact
+63% confirmed in 9 weeks.
Challenge
One form collected every budget band. Sales dialled overnight leads in bulk each morning. Project phase and delivery dates mixed in ads. Lookalikes pulled investors hunting tiny down payments. Appointment no-shows were high. Leadership celebrated “we have leads” while the close funnel collapsed.
What we did
Tecrube added budget range, timing and invest/live-in purpose fields to Meta Ads and Google Ads forms. Lead scores ranked the sales-office queue. Lead-outreach offered same-day slots; bulk-email kept warming with value content. Brand search was protected. No-show reminders automated. Lead intake capped when the office was full. Site-visit appointments became the sole conversion.
Outcome
In nine weeks qualified visitor appointments rose 63%. Wasted dials fell. No-shows declined. CPL rose but cost per appointment fell. The sales office filled planned days. The next phase launch reused the same score architecture.
We wanted serious buyers in the office, not leads. The score separated them.
Modules used
Key takeaways
- In real estate, cheap CPL means expensive seller time.
- Without a budget field, lead scores stay blind.
- No-show reminders rescue appointment ROI.
- Office capacity must throttle ads.
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Frequently asked questions
Short answers on timing, channels and how to get a similar outcome.
Yes — separate scores and message lines.
Meta Ads, Google Ads, bulk-email and lead-outreach via Tecrube.
Consents logged; nurturing only on permissioned lists.
Connect the project form and appointment calendar to Tecrube.
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