A 9-point checklist before launching your first ad campaign
The technical and strategic steps to complete before spending your first advertising budget.
Tecrube team
Marketing automation
Never advertise without measurement
The most expensive kind of advertising is the kind you cannot measure. Before launching, make sure conversion tracking is correct: purchases, form submissions, calls and WhatsApp clicks should all be tracked separately.
During onboarding Tecrube detects missing conversion events and shows exactly which code belongs where.
Focus on a single goal
Chasing awareness and sales in one campaign splits the algorithm's attention. Choose one measurable goal for the first 30 days: orders, sign-ups or qualified conversations.
Once the goal is set, allocate at least seventy percent of the budget to campaigns that serve it.
Creative volume beats budget
Most small accounts fail from lack of creative variety, not lack of budget. Start with at least six creatives and three distinct copy angles.
Scaling a proven creative always beats pouring budget into a weak one.