Tecrube vs Whatagraph: the monthly report, or the change that follows it?

The report is the deliverable, not the work

Agency reporting tools are judged on how fast the monthly pack goes out and how good it looks; that is a cost worth automating. What they do not touch is the conversation after the pack lands: the client asks what you are going to do, and someone spends a day making changes in one ad platform after another.

Tecrube moves that part into the chat. In the same conversation where you found the problem, you preview the fix, approve it and apply it.

From question to change on the client call

Instead of noting an action item for later, you can ask for the change: Tecrube prepares a preview showing which campaign changes from which value to which; once you approve, it is applied and written to the audit log. You do not need a separate spreadsheet to tell the client it is done.

• “Show me the search terms that wasted spend in this client's Google Ads account over the last 30 days”
• “Stage the irrelevant ones as campaign-level negatives for my approval”
• “Cut daily budgets by 30% on the two TikTok campaigns with no conversions, and show me before and after first”

Built for many client accounts

Authorise once with your Google Ads manager account (MCC) and switch clients inside the chat. The Agency plan includes unlimited credits and multi-client use, and every account gets the same approval gate and audit log. Rather than opening each client, you can have the accounts checked in turn and ask for one summary list.

An approval gate on client money

Every change comes back first as a preview naming the account, the item, the current value and the new value; the approval gate lives on the server. A budget can rise by at most 50% in one step and at most double within 24 hours, and you can set daily or monthly spend caps. The previous value of every action is kept; budget changes, pause/resume, going live and added negative keywords are reversed on the platform itself with one sentence or “Undo” in the panel; changes with no reverse, such as a permanent removal, cannot be undone, and Tecrube says so clearly. On client budgets that is not a nicety; it is the precondition for letting an assistant near the account at all.

Next to Whatagraph, not instead of it

Tecrube does not build client dashboards or schedule report delivery; on the Agency plan you can share a read-only, time-limited report link carrying your brand name and logo. Your reporting tool keeps doing its job; Tecrube takes on the changes that come after the report. There is no sync or data project: paste one address into Claude or ChatGPT and sign in with Google.

• Choose a reporting tool like Whatagraph if your goal is sending clients regular, polished reports.
• Choose Tecrube if what slows your month down is the account work that follows the report.