关键指标
58%
报名提升
24%
更低报名成本
67 days
衡量窗口
故事要点
- Lead scores ranked the advisor queue
- Post-webinar email sequence launched
- Enrollments up 58%
- Cost per enrollment down 24%
- Discount claims entered an approval queue
季节活动混乱结束；线索分、网络研讨漏斗与邮件压低报名成本。
表单当报名；顾问白打，折扣创意每周换，学期末预算失控。
下文是问题、做法与结果——团队可复用的衡量与预算步骤。
交付旅程
从发现到证明的四步
每个案例同一纪律：先澄清衡量，再设置、优化、证明结果。
01
评分与表单
Meta form fields and lead scores defined.
02
搜索意图
High-intent course keywords rewritten in Google.
03
培育
Post-webinar email sequence went live.
04
报名影响
+58% enrollments confirmed in 67 days.
挑战
表单当报名；顾问白打，折扣创意每周换，学期末预算失控。
我们做了什么
Tecrube 给表单加课程与时机，按分排队，网络研讨邮件五步，报名作唯一转化。
结果
67 天报名 +58%，报名成本 −24%。顾问空打下降，网络研讨到报名上升。
我们要的是报名，不是表单。
关键收获
- In education, a form is not an enrollment — split the events.
- Advisor capacity must throttle ads or leads are wasted.
- Perpetual discounts cut CPL but erode the brand.
- Webinar value must carry into the sales email.
关于这个故事
常见问题
关于时间、渠道以及如何获得类似结果的简短回答。
Programs with strong scores and open advisor capacity were prioritized.
No — seasonal offers stayed approved; weekly claim churn stopped.
Critical for post-webinar conversion; nothing was sent without permission.
免费开通 Tecrube，连接账户与转化，先做衡量体检。
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