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For e-commerce

Manage e-commerce ads by chat: protect ROAS, cut the wasted budget

PMax on Google, catalogue on Meta, video on TikTok. Three dashboards show three different ROAS figures, and every morning you build a table to work out which one really sells.

Tecrube connects the three platforms to one chat. You ask for profitability per product, cut wasted search terms and shift budget to the campaign that sells; every change is previewed and applied with your approval.

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“Which campaign brings profitable sales and which only brings clicks?”

Sales summary · Last 30 days

Ad spend
$126,000
Ad revenue
$468,000
Blended ROAS
3.7

The average looks fine; but two campaigns at 1.2 ROAS eat a quarter of the budget.

Where are you losing?

Average ROAS hides the campaign that eats the budget

In e-commerce the problem is rarely in the total; it hides in the split. A profitable campaign carries a losing one; an out-of-stock product keeps getting ads; a mis-measured conversion value leads to the wrong bid.

01

Three platforms, three different ROAS

Every dashboard shows its own number under its own attribution model. Tecrube pulls Google, Meta and TikTok into one table under one definition, cross-checks against GA4 and shows which channel is actually profitable.

  • Spend, revenue and ROAS per channel in one table.
  • Comparison against GA4 revenue.
  • Breakdown by product category.
02

Search terms eat the budget

Searches containing “second hand”, “free shipping code” or a competitor's brand take clicks and bring no sales. Tecrube scans the search terms report, prepares the negative list and applies it with your approval.

  • Terms that spend without selling.
  • Overlap between brand and generic campaigns.
  • A shared negative list suggestion.
03

Performance Max and Shopping are a black box

PMax does not readily show what it spent on which product. Tecrube pulls asset-group and product performance, flags feed issues and suggests moving low-margin products into a separate campaign.

  • Spend and conversion value per product.
  • Disapproved or missing feed items.
  • Campaign split suggestion by margin.
04

Budget moves to the winner too late

A campaign takes off at the weekend and the budget stays where it was until Monday. Tecrube prepares the budget shift; increases are capped at 50% per step and applied with your approval after the preview.

  • Profitable campaigns limited by budget.
  • Campaigns that cannot spend their budget.
  • Suggested new split and expected effect.
05

Conversion value is measured wrong

Tax included? Refunds deducted? Double counting? If the measurement is wrong, the target ROAS bid is wrong too. Tecrube checks GTM, GA4 and Google Ads conversion settings together.

  • Purchase tag firing twice.
  • Currency and tax setting of the conversion value.
  • The reason revenue differs across platforms.

What changes with Tecrube?

Three ROAS on three dashboards

Profitability per channel in one table

Irrelevant searches eat the budget

Negative list prepared and applied

Unclear what PMax spends

Spend visible per product

Budget moves to the winner late

Shift previewed and approved

Conversion value doubtful

GTM and GA4 measurement verified

Sale-period prep by hand

Budget and creative plan drafted in the chat

Ask your store in plain English

  • Show ROAS for Google, Meta and TikTok in one table for the last 30 days.
  • Suggest search terms that spent without selling as negatives.
  • Which products in the PMax campaign eat budget without selling?
  • Shift budget to campaigns above target ROAS; preview first.
  • Why does the purchase conversion differ between GA4 and Google Ads?
  • Draft a budget and creative plan for sale week.

Set up in 60 seconds

01

Paste one address into Claude or ChatGPT

Add https://mcp.tecrube.com/mcp. No plugin, server or API key required.

02

Sign in with Google and pick accounts

Authorise Google Ads, Meta, TikTok and GA4 from one OAuth screen.

03

Ask in plain English

Ask “which product group was profitable this week?”. Any command that changes something returns a preview first.

Frequently asked questions

No. Tecrube connects to the ad platforms and GA4; ad and revenue data read the same whatever your store runs on. For WooCommerce there is also a WordPress plugin.

No. Every write arrives as a preview first and is not applied without approval. Budget increases are capped at 50% per step and every applied action is written to the audit log.

Yes. Asset groups, product performance, budget and target ROAS settings are read and changed through the preview-and-approve flow.

Disapproved or missing products and feed items that get no ads are listed in the chat with a fix suggestion.

Yes. Once your Meta ad account is connected, catalogue and dynamic campaigns are read and managed in the same table as the rest.

75 credits are free, no card required. The Pro plan gives 5000 credits for $49 a month; for several stores the Agency plan is unlimited at $99 a month.

Ready to command your campaigns?

Paste one URL. Connect your Google Ads, Meta, Microsoft, TikTok and LinkedIn. Start executing in plain English.

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Prefer your own Claude or ChatGPT? One link is all it takes:

https://mcp.tecrube.com/mcp