Lower your cost per qualified lead: run lead campaigns from Claude and ChatGPT
Form count is high, booked appointments are few. Sales says “the leads are poor”; marketing says “the conversion target is met”. Both may be right.
Tecrube follows lead campaigns from source to outcome. It shows which search and which audience turns into an appointment, cuts the junk form flow at the source with negatives and applies every change with your approval.
“Which campaign's leads actually turn into appointments?”
Lead summary · Last 30 days
- Form submissions
- 412
- Booked appointments
- 58
- Cost per qualified lead
- $124
412 leads look good; but one in seven books, the rest is noise.
A cheap lead is an expensive customer
Lowering cost per lead is easy; lowering cost per qualified lead needs measurement, targeting and search-term hygiene working together.
Inflated lead counts usually mean broken tracking
The form is counted twice when the thank-you page reloads, and spam submissions enter as conversions. Once Google Ads learns from that data it bids on low-quality traffic. Tecrube checks GTM, GA4 and Google Ads conversion definitions together.
- Double-counted form submissions.
- Spam and test submissions mixed into conversions.
- The wrong action set as the primary conversion.
The junk form flow comes from search terms
Searches like “job application”, “free” or “salary” fill forms but never become customers. Tecrube matches search terms against appointment data and cuts the non-converting flow at the source with negatives.
- Terms that fill forms but never book.
- A negative list for off-intent queries.
- Separation of brand and generic campaigns.
Budget goes to the source that never books
Campaign A brings cheap leads, campaign B brings expensive leads that book. Judged on average CPL you would grow the wrong one. Tecrube suggests shifting budget by cost per qualified lead; increases capped at 50%, with preview and approval.
- Cost per qualified lead per campaign.
- Budget shift suggestion and expected effect.
- Offline conversion upload support.
Reaching the wrong titles and companies in B2B
If industry, title and company-size targeting on LinkedIn is set up wrong, forms fill but no decision-maker arrives. Tecrube builds and edits LinkedIn Ads audiences by their plain names and adds Microsoft Ads' corporate traffic to the same table.
- Audience suggestions by title and company.
- Distribution of titles that filled the form.
- Cost per qualified lead on LinkedIn versus Google.
Phone calls are not measured as leads
Half your customers call instead of filling a form, but without call conversions the ads optimise for forms only. Tecrube checks call reporting settings, suggests the missing conversion action and returns the weekly summary in one answer.
- Call extension and call conversion settings.
- Form and phone leads in one table.
- A weekly qualified-lead report.
What changes with Tecrube?
High form count, low bookings
Cost per qualified lead measured
Double-counted conversions
Tracking fixed, data clean
Junk lead flow continues
Cut at the source with negatives
Budget goes to cheap leads
Budget moved to the source that books
LinkedIn targeting unclear
Audience built by title and company
Phone calls invisible
Call conversions measured
Ask your lead pipeline in plain English
- Which campaign's leads turned into appointments in the last 30 days?
- Why is the form conversion counted twice?
- Suggest search terms that fill forms but never become customers as negatives.
- Draft a LinkedIn campaign for the marketing manager title; preview first.
- What is missing to measure phone calls as conversions?
- Build this week's qualified-lead report.
Set up in 60 seconds
Paste the connector address
Add https://mcp.tecrube.com/mcp to Claude or ChatGPT. No technical setup.
Sign in with Google and pick accounts
Authorise Google Ads, LinkedIn, Microsoft, GA4 and Tag Manager once.
Ask in plain English
Ask “why did my cost per qualified lead rise?”. Any command that changes something returns a preview first and applies with your approval.
Frequently asked questions
Data you upload from your CRM as offline conversions is written to Google Ads; Tecrube reads it per campaign and search term. The upload step goes through preview and approval.
No. Every write arrives as a preview first, is not applied without approval, budget increases are capped at 50% per step and every action is written to the audit log.
Yes. Campaign, audience and creative management run through the same connector; title, industry and company targeting is set up in plain language.
Google Ads call reporting is enough in most cases. Tecrube checks whether it is on and suggests the setup if it is missing.
Yes. Once the Meta ad account is connected, instant-form campaigns are read in the same table as the other channels.
For one company the Pro plan gives 5000 credits for $49 a month. The trial gives 75 free credits, no card required.
Ready to command your campaigns?
Paste one URL. Connect your Google Ads, Meta, Microsoft, TikTok and LinkedIn. Start executing in plain English.
Start Your Free TrialPrefer your own Claude or ChatGPT? One link is all it takes:
https://mcp.tecrube.com/mcp