Connecting Meta
Connect your Facebook and Instagram ad accounts with Meta OAuth and switch between accounts under a Business Manager.
Requirements
- A Facebook account with the Advertiser or Admin role on the ad account.
- To boost Instagram posts, the Instagram account must be linked to the Facebook page.
- Lead form results require page management permission.
Steps
- Connections › Meta › Connect.
- On Facebook's consent screen choose which ad accounts and pages to grant access to.
- With several accounts, set the active one with
select_meta_ad_account. - Verify with "list my Meta ad accounts".
What you can do
Reports
Insights report, top creatives, lead form summary, reach estimate, interest search.
Setup
Campaigns, carousel and video ads, website and lookalike audiences, boosting Instagram posts.
Optimisation
Edit and duplicate ad sets, update campaigns, pause ad sets above a CPA threshold.
Full list: Meta tools.