Target ROAS (tROAS)

What it is

tCPA optimises the cost of a conversion; tROAS optimises value. The platform estimates how much revenue a click could produce and bids in proportion: a query expected to yield a $600 basket gets a far higher bid than one expected to yield $60.

Google Ads expresses the target as a percentage (400% = 4x); it is available in Search, Shopping, Performance Max and Demand Gen. It is the natural choice for e-commerce, value-scored leads and any account where conversions differ widely in value.

Why it matters

The hard prerequisite is conversion value tracking. Dynamic basket values must be sent correctly; writing an arbitrary $1 on every form fill teaches the model nothing. Data needs exceed tCPA; a common threshold is around 50 conversions in the last 30 days.

Set the target from your data: start at the campaign's real ROAS over the last 30-60 days and raise it in 10-20% steps. Each increase trades volume for efficiency. If the goal is total profit rather than a pretty ratio, the right target is usually lower than the one chosen on instinct. Account for seasonality too.

How Tecrube uses it

You review value-based performance and change bidding strategies on Google Ads and Microsoft Advertising from the chat, including moving a campaign from Maximise Conversion Value to tROAS or updating an existing target.

As with every write action, you see the preview of the change before anything reaches the live account and approve it; agencies work across several client accounts with MCC-aware isolation.

Example

“What is my Shopping campaign's real ROAS over the last 60 days? Propose a target 10% above it.” The assistant finds 380%, previews a new 420% target with the expected effect on volume, and applies it when you approve.