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Araç referansı — Reklam

LinkedIn Ads araçları

Kampanya grupları, kampanyalar, sponsorlu içerik, metin reklamları, hedefleme ve demografik raporlar.

Araç adları ve açıklamaları doğrudan sunucu kodundan üretilir; açıklamalar asistanın gördüğü özgün İngilizce metinlerdir.

Okuma araçları8 araç

list_linkedin_accounts

Okuma1 kredi

LinkedIn ad accounts the connected user can access (id, name, currency, status, serving status, company page reference). Agencies: pick account_id for the other tools. Read only; returns connected=false when no account is linked.

Bu araç parametre almaz.

list_linkedin_campaign_groups

Okuma1 kredi

Campaign groups of a LinkedIn ad account with status, serving statuses, objective, total/daily budget and schedule. Read only.

ParametreTipAçıklama
account_idİsteğe bağlıstringLinkedIn ad account id (from list_linkedin_accounts); optional when the connection has one account
statusesİsteğe bağlıarray<string>ACTIVE | PAUSED | DRAFT | ARCHIVED (default all four)

list_linkedin_campaigns

Okuma1 kredi

LinkedIn campaigns with status, objective, type, daily/total budget, bid, currency, campaign group and targeting. Returns urn and ledger_campaign_id to use with the update tools. Read only.

ParametreTipAçıklama
account_idİsteğe bağlıstringLinkedIn ad account id (from list_linkedin_accounts); optional when the connection has one account
campaign_groupİsteğe bağlıstringfilter by campaign group urn or id
statusesİsteğe bağlıarray<string>ACTIVE | PAUSED | DRAFT | COMPLETED | ARCHIVED | CANCELED
sync_ledgerİsteğe bağlıbooleanalso import campaigns into the Tecrübe ledger (default true)

list_linkedin_creatives

Okuma1 kredi

Creatives (ads) of LinkedIn campaigns: intended status, serving state and hold reasons, review status, referenced post or text-ad fields. Read only.

ParametreTipAçıklama
account_idİsteğe bağlıstringLinkedIn ad account id (from list_linkedin_accounts); optional when the connection has one account
campaign_idsİsteğe bağlıarray<string>campaign urns/ids; default: all active/paused/draft campaigns
statusesİsteğe bağlıarray<string>ACTIVE | PAUSED | DRAFT | ARCHIVED | CANCELED
limitİsteğe bağlıinteger (1–100)—

linkedin_performance_report

Okuma2 kredi

LinkedIn ad analytics for a date range: spend, impressions, clicks, CTR, CPC, CPM, lead-form opens, leads, website conversions, conversion value, cost per lead (CPL) and cost per conversion per campaign / campaign group / creative / account, plus totals and the rows with 500+ impressions and zero conversions. Real numbers only; never invented.

ParametreTipAçıklama
account_idİsteğe bağlıstringLinkedIn ad account id (from list_linkedin_accounts); optional when the connection has one account
daysİsteğe bağlıinteger (1–366)last N days incl. today (default 30)
start_dateİsteğe bağlıstringYYYY-MM-DD (overrides days)
end_dateİsteğe bağlıstringYYYY-MM-DD
pivotİsteğe bağlıCAMPAIGN | CAMPAIGN_GROUP | CREATIVE | ACCOUNT—
campaign_idsİsteğe bağlıarray<string>restrict to these campaign urns/ids (required for creative names with pivot=CREATIVE)
campaign_group_idsİsteğe bağlıarray<string>—
time_granularityİsteğe bağlıALL | DAILY—
sort_byİsteğe bağlıcpl | spend | impressions | clicks | leads | conversions | ctr—

linkedin_demographics_report

Okuma2 kredi

LinkedIn professional demographics of who saw, clicked and converted on your ads: job title, seniority, job function, industry, company size and country (adAnalytics MEMBER_* pivots) with impressions, clicks, CTR, spend, leads, CPL and website conversions; URNs are resolved to readable names. Each dimension reports the share hidden by LinkedIn's privacy threshold (values with fewer than 3 events are dropped) instead of inventing rows. Read only.

ParametreTipAçıklama
account_idİsteğe bağlıstringLinkedIn ad account id (from list_linkedin_accounts); optional when the connection has one account
pivotsİsteğe bağlıarray<MEMBER_JOB_TITLE | MEMBER_SENIORITY | MEMBER_JOB_FUNCTION | MEMBER_INDUSTRY | MEMBER_COMPANY_SIZE | MEMBER_COUNTRY_V2>default: all six
pivotİsteğe bağlıMEMBER_JOB_TITLE | MEMBER_SENIORITY | MEMBER_JOB_FUNCTION | MEMBER_INDUSTRY | MEMBER_COMPANY_SIZE | MEMBER_COUNTRY_V2—
daysİsteğe bağlıinteger (1–366)last N days incl. today (default 30)
start_dateİsteğe bağlıstringYYYY-MM-DD (overrides days)
end_dateİsteğe bağlıstringYYYY-MM-DD
campaign_idsİsteğe bağlıarray<string>restrict to these campaign urns/ids
campaign_group_idsİsteğe bağlıarray<string>—
limitİsteğe bağlıinteger (1–100)rows per dimension (default 25, by impressions)
locale_languageİsteğe bağlıstringnames language, default en
locale_countryİsteğe bağlıstringdefault US

build_linkedin_audience

Okuma2 kredi

Resolve plain-language targeting (titles, companies, industries, company sizes, locations, seniorities, functions, skills) to LinkedIn targeting facets and return targetingCriteria plus the estimated audience size. Drops facet combinations LinkedIn rejects and says so. Read only; pass targeting_criteria to create_linkedin_campaign or update_linkedin_campaign_targeting.

ParametreTipAçıklama
titlesİsteğe bağlıarray<string>job titles, e.g. Marketing Manager
industriesİsteğe bağlıarray<string>—
locationsİsteğe bağlıarray<string>cities / regions / countries, e.g. Istanbul, Turkey (at least one is required by LinkedIn)
company_sizesİsteğe bağlıarray<string>e.g. '200+', '51-200', '1001+'
senioritiesİsteğe bağlıarray<string>—
job_functionsİsteğe bağlıarray<string>—
skillsİsteğe bağlıarray<string>—
employersİsteğe bağlıarray<string>company names (cannot be combined with industries / company_sizes)
exclude_titlesİsteğe bağlıarray<string>—
exclude_employersİsteğe bağlıarray<string>—
exclude_industriesİsteğe bağlıarray<string>—
interface_localesİsteğe bağlıarray<string>e.g. urn:li:locale:en_US, urn:li:locale:tr_TR (default en_US)
locale_languageİsteğe bağlıstringsearch language, default en
locale_countryİsteğe bağlıstringdefault US
estimateİsteğe bağlıbooleanfetch audience count (default true)

list_linkedin_posts

Okuma1 kredi

Latest company page posts (urn, text, content type, published time, sponsored flag) to pick one for create_linkedin_sponsored_content. Needs the r_organization_social scope; otherwise returns a note. Read only.

ParametreTipAçıklama
account_idİsteğe bağlıstringLinkedIn ad account id (from list_linkedin_accounts); optional when the connection has one account
organization_urnİsteğe bağlıstringurn:li:organization:{id}; default: the ad account's company page
countİsteğe bağlıinteger (1–100)—

Yazma araçları10 araç

create_linkedin_campaign_group

Yazma2 kredi

Create a LinkedIn campaign group (paused by default). Returns a preview and opens an approval item; created on LinkedIn only after approval and only with a connected account.

ParametreTipAçıklama
nameZorunlustring—
account_idİsteğe bağlıstringLinkedIn ad account id (from list_linkedin_accounts); optional when the connection has one account
statusİsteğe bağlıACTIVE | PAUSED | DRAFTdefault PAUSED
daily_budgetİsteğe bağlınumberaccount currency; dynamic budget shared by the group's campaigns
total_budgetİsteğe bağlınumberaccount currency; requires end_date
end_dateİsteğe bağlıstringYYYY-MM-DD
objectiveİsteğe bağlıBRAND_AWARENESS | WEBSITE_VISITS | ENGAGEMENT | VIDEO_VIEWS | LEAD_GENERATION | WEBSITE_CONVERSIONS | JOB_APPLICANTS—
bid_strategyİsteğe bağlıMAXIMUM_DELIVERY | MANUAL | COST_CAP—

Yazma aracı: çağrı önce bir önizleme üretir, değişiklik yalnızca siz onayladıktan sonra platforma gider.

create_linkedin_campaign

Yazma2 kredi

Create a LinkedIn campaign (sponsored content or text ad) with budget, objective, bidding and targeting from build_linkedin_audience. Writes a draft to the ledger and opens an approval item with a preview; created on LinkedIn (paused by default) after approval. Add creatives with create_linkedin_sponsored_content / create_linkedin_text_ad.

ParametreTipAçıklama
nameZorunlustring—
daily_budgetZorunlunumberaccount currency
targeting_criteriaZorunluobjecttargetingCriteria JSON exactly as returned by build_linkedin_audience
account_idİsteğe bağlıstringLinkedIn ad account id (from list_linkedin_accounts); optional when the connection has one account
campaign_groupİsteğe bağlıstringcampaign group urn/id; default: the account's default group
objectiveİsteğe bağlıBRAND_AWARENESS | WEBSITE_VISITS | ENGAGEMENT | VIDEO_VIEWS | LEAD_GENERATION | WEBSITE_CONVERSIONS | JOB_APPLICANTSdefault WEBSITE_VISITS; LEAD_GENERATION for lead forms
typeİsteğe bağlıSPONSORED_UPDATES | TEXT_ADdefault SPONSORED_UPDATES
statusİsteğe bağlıPAUSED | ACTIVEdefault PAUSED (nothing spends until resumed)
total_budgetİsteğe bağlınumber—
unit_costİsteğe bağlınumbermanual bid; omitted = automated bidding
cost_typeİsteğe bağlıCPC | CPM—
locale_countryİsteğe bağlıstring—
locale_languageİsteğe bağlıstring—
organization_urnİsteğe bağlıstringcompany page for sponsored content; default: the ad account's reference
audience_expansionİsteğe bağlıboolean—
offsite_deliveryİsteğe bağlıbooleanLinkedIn Audience Network
political_intentİsteğe bağlıNOT_POLITICAL | POLITICAL—
goalİsteğe bağlıstring—

Yazma aracı: çağrı önce bir önizleme üretir, değişiklik yalnızca siz onayladıktan sonra platforma gider.

update_linkedin_campaign_budget

Yazma2 kredi

Change a LinkedIn campaign's daily budget, total budget and/or bid. Returns a preview with the current → new values; applied after approval (budget decreases and small increases may auto-apply per the user's approval policy).

ParametreTipAçıklama
campaign_idZorunlustringTecrübe campaign id (uuid) or LinkedIn campaign urn/id from list_linkedin_campaigns
daily_budgetİsteğe bağlınumberaccount currency
total_budgetİsteğe bağlınumber—
unit_costİsteğe bağlınumbermanual bid (switches the campaign to manual bidding)
account_idİsteğe bağlıstringLinkedIn ad account id (from list_linkedin_accounts); optional when the connection has one account

Yazma aracı: çağrı önce bir önizleme üretir, değişiklik yalnızca siz onayladıktan sonra platforma gider.

update_linkedin_campaign_status

Yazma2 kredi

Pause, resume (ACTIVE) or archive a LinkedIn campaign. Goes through preview and the approval policy.

ParametreTipAçıklama
campaign_idZorunlustringTecrübe campaign id (uuid) or LinkedIn campaign urn/id from list_linkedin_campaigns
statusZorunluACTIVE | PAUSED | ARCHIVED—
account_idİsteğe bağlıstringLinkedIn ad account id (from list_linkedin_accounts); optional when the connection has one account

Yazma aracı: çağrı önce bir önizleme üretir, değişiklik yalnızca siz onayladıktan sonra platforma gider.

update_linkedin_campaign_group_status

YazmaGeri alınamaz2 kredi

Activate, pause, archive, draft or delete (PENDING_DELETION) a LinkedIn campaign group. Always previewed and approved first.

ParametreTipAçıklama
campaign_groupZorunlustringcampaign group urn or id
statusZorunluACTIVE | PAUSED | ARCHIVED | DRAFT | PENDING_DELETIONPENDING_DELETION deletes the group (irreversible)
nameİsteğe bağlıstringfor the preview only
account_idİsteğe bağlıstringLinkedIn ad account id (from list_linkedin_accounts); optional when the connection has one account

Yazma aracı: çağrı önce bir önizleme üretir, değişiklik yalnızca siz onayladıktan sonra platforma gider.

update_linkedin_campaign_group_budget

Yazma2 kredi

Update a LinkedIn campaign group's total budget, daily budget, end date or name. Previewed and approved first.

ParametreTipAçıklama
campaign_groupZorunlustring—
total_budgetİsteğe bağlınumber—
daily_budgetİsteğe bağlınumber—
end_dateİsteğe bağlıstringYYYY-MM-DD
nameİsteğe bağlıstring—
account_idİsteğe bağlıstringLinkedIn ad account id (from list_linkedin_accounts); optional when the connection has one account

Yazma aracı: çağrı önce bir önizleme üretir, değişiklik yalnızca siz onayladıktan sonra platforma gider.

update_linkedin_campaign_targeting

Yazma2 kredi

Replace a LinkedIn campaign's targeting with targeting_criteria from build_linkedin_audience. Previewed and approved first.

ParametreTipAçıklama
campaign_idZorunlustringTecrübe campaign id (uuid) or LinkedIn campaign urn/id from list_linkedin_campaigns
targeting_criteriaZorunluobjecttargetingCriteria JSON exactly as returned by build_linkedin_audience
audienceİsteğe bağlıobjectaudience estimate from build_linkedin_audience (for the preview)
interface_localeİsteğe bağlıstring—
account_idİsteğe bağlıstringLinkedIn ad account id (from list_linkedin_accounts); optional when the connection has one account

Yazma aracı: çağrı önce bir önizleme üretir, değişiklik yalnızca siz onayladıktan sonra platforma gider.

create_linkedin_sponsored_content

Yazma2 kredi

Turn an existing company page post into sponsored content (a creative) in a LinkedIn campaign, or create a new dark post as the creative. Previewed and approved first; LinkedIn reviews the creative before it serves.

ParametreTipAçıklama
campaign_idZorunlustringTecrübe campaign id (uuid) or LinkedIn campaign urn/id from list_linkedin_campaigns
post_urnİsteğe bağlıstringexisting page post urn:li:share:… / urn:li:ugcPost:… (list_linkedin_posts)
commentaryİsteğe bağlıstringtext for a NEW dark post when no post_urn is given
landing_pageİsteğe bağlıstring—
cta_labelİsteğe bağlıstringLEARN_MORE | SIGN_UP | DOWNLOAD | REGISTER | APPLY | ...
article_urlİsteğe bağlıstring—
article_titleİsteğe bağlıstring—
article_descriptionİsteğe bağlıstring—
lead_form_urnİsteğe bağlıstringurn:li:adForm:… for LEAD_GENERATION campaigns
organization_urnİsteğe bağlıstring—
nameİsteğe bağlıstring—
statusİsteğe bağlıACTIVE | PAUSED | DRAFTdefault PAUSED
account_idİsteğe bağlıstringLinkedIn ad account id (from list_linkedin_accounts); optional when the connection has one account

Yazma aracı: çağrı önce bir önizleme üretir, değişiklik yalnızca siz onayladıktan sonra platforma gider.

create_linkedin_text_ad

Yazma2 kredi

Create a LinkedIn text ad creative (headline ≤25, description ≤75 chars, landing page) in a TEXT_AD campaign. Previewed and approved first.

ParametreTipAçıklama
campaign_idZorunlustringTecrübe campaign id (uuid) or LinkedIn campaign urn/id from list_linkedin_campaigns
headlineZorunlustring—
descriptionZorunlustring—
landing_pageZorunlustring—
image_urnİsteğe bağlıstringurn:li:image:… 100x100 (optional)
nameİsteğe bağlıstring—
statusİsteğe bağlıACTIVE | PAUSED | DRAFTdefault PAUSED
account_idİsteğe bağlıstringLinkedIn ad account id (from list_linkedin_accounts); optional when the connection has one account

Yazma aracı: çağrı önce bir önizleme üretir, değişiklik yalnızca siz onayladıktan sonra platforma gider.

update_linkedin_creative_status

Yazma2 kredi

Pause, activate, archive or draft one or more LinkedIn creatives (e.g. the ones with impressions but no conversions). Previewed and approved first; creatives under review cannot be paused.

ParametreTipAçıklama
creative_idsİsteğe bağlıarray<string>creative urns/ids (list_linkedin_creatives)
creative_idİsteğe bağlıstring—
statusZorunluACTIVE | PAUSED | ARCHIVED | DRAFT—
campaign_idİsteğe bağlıstringoptional; helps pick the ad account
account_idİsteğe bağlıstringLinkedIn ad account id (from list_linkedin_accounts); optional when the connection has one account

Yazma aracı: çağrı önce bir önizleme üretir, değişiklik yalnızca siz onayladıktan sonra platforma gider.