Tecrube vs Funnel.io: a data foundation, or changes in the account?

Trusted data and campaign action are different purchases

A data foundation earns its keep by making numbers consistent across sources. That work is real and hard to replace. It also stops exactly where the ad account begins: harmonised data does not pause a campaign or move a budget. That is not a gap in the product; it is the edge of the category.

The Monday job nobody budgeted for

Teams that buy a data platform often end up with a second job: someone reads the dashboard on Monday and spends the rest of the day in several ad platforms applying what it said. Tecrube is that second job. In the chat where you were reading the numbers, you say what you want in plain language; the before and after are shown first, and the change is applied once you approve.

• “Show last month's campaigns across Google, Meta and Microsoft and flag anything that spent without converting.”
• “List the wasted search terms in my Search campaigns and propose them as negatives.”
• “Cut the daily budget of my three weakest TikTok campaigns by 30% and show me the before and after first.”
• “Compare cost per lead across Google, LinkedIn and TikTok this quarter. Where should budget move?”

What Tecrube actually changes

Every action goes through the platform's own API, within the permissions of the connected account:

• Google Ads: budgets, pause and resume, bid strategies, adding and removing negative keywords, Search and Performance Max campaigns, extensions and conversion actions
• Meta Ads: budgets, pause and resume, bid strategies, ad sets, audiences, carousel and video ads, campaigns published after approval
• Microsoft Advertising: campaigns, ad groups, keywords, bid strategy, targeting, conversion goals
• TikTok and LinkedIn Ads: campaigns, ads, budgets, status, targeting and audiences
• Tag Manager and GA4: tags, triggers, version publishing, conversion events

Approval on every write

Each change comes back first as a preview naming the account, the item, the current value and the proposed value. Nothing is applied until you approve, and every action is written to the audit log. An assistant with access to live budgets should never be able to act quietly; in Tecrube it cannot.

• Budget increases capped at 50% per step and at double within 24 hours
• The old value is kept; budget changes, pause/resume, going live and added negative keywords are reversed on the platform itself with one sentence or “Undo” in the panel; changes with no reverse, such as a permanent removal, cannot be undone, and Tecrube says so clearly
• Spend guard: daily or monthly ceiling, target CPA

It does not compete with your data stack

There is no warehouse to provision, no schema to model and no sync to schedule, and nothing here replaces your reporting. Add one address to Claude or ChatGPT and sign in with Google; about 60 seconds. If you run Funnel, keep it; Tecrube sits next to it.

• Choose a data platform if your goal is a consistent, harmonised data foundation you own.
• Choose Tecrube if the slow part is applying what the report said inside the account.