Connecting Microsoft Advertising
Connect your Bing search ads with your Microsoft account and switch between client accounts under a manager account.
Requirements
- A Microsoft account with access to the Microsoft Advertising account.
- In agency/manager setups the client accounts are listed and chosen with
select_microsoft_account.
Steps
- Connections › Microsoft Advertising › Connect; approve Microsoft's consent screen.
- See the accounts with
list_microsoft_accountsand pick the active one if needed.
What you can do
Search campaign and ad group setup, keywords and negatives, responsive search ads, location/device/demographic targeting, ad schedule, bid strategy, UET tags and conversion goals, remarketing lists, search terms and performance reports. Full list: Microsoft tools.