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Connecting Google Business Profile

Connect your business locations; reply to reviews, publish posts and media, update details and watch performance.

Before you start

Business Profile connects through the same Google consent as Google Ads; the business management scope is part of it. The connected Google user must be an owner or manager of the location; Google does not accept write tools on unverified locations.

Connection

  1. Connections › Google › Connect (same consent as Google Ads; the business management scope is included).
  2. See locations and the missing-info audit with list_gbp_locations.

First requests

Chat
List my Business Profile locations and what information is missing.
Chat
Fetch unanswered reviews and draft a reply for each.

Read: locations, reviews, reply drafts, insights, media, comparison with ads. Write (preview → approval): reply to reviews, create posts, upload media, update location details and categories. Full list: Business Profile tools.

Troubleshooting

SymptomCauseFix
A location is not listedThe Google user is not an owner or manager of the locationAdd the user as a manager in Business Profile.
A review reply was not postedThe reply is waiting in the approval queueApprove it in chat or in the panel's approval queue; no reply is published without approval.

Next steps