Google Ads tools

Google Ads accounts the connected Google user can access, including client accounts under MCC/manager accounts (id, name, currency, time zone, manager, login_customer_id) and which one is selected. Requires a connected Google Ads account; otherwise returns connected=false, never invented numbers.

This tool takes no parameters.

Google Ads performance (spend, clicks, impressions, conversions, revenue, CTR, CPC, CPA, ROAS) by campaign, ad group, keyword, device, location, hour, day of week, or account (all MCC client accounts ranked). Date range by days or start/end; compare_previous adds the prior period. Requires a connected Google Ads account; otherwise returns connected=false, never invented numbers.

Google Ads performance split by device (mobile, desktop, tablet, connected TV) with CPA and ROAS per device. Requires a connected Google Ads account; otherwise returns connected=false, never invented numbers.

Who changed what and when in the Google Ads account (last 30 days max): user, tool (UI/API), resource, operation and old → new values. Requires a connected Google Ads account; otherwise returns connected=false, never invented numbers.

Google's own optimization recommendations (type, campaign, estimated impact) and the account optimization score. Apply chosen ones with apply_google_ads_recommendation. Requires a connected Google Ads account; otherwise returns connected=false, never invented numbers.

Keyword Quality Score (1-10) with its components (expected CTR, ad relevance, landing page experience) and spend; summarises low-score keywords and which component drags them down. Requires a connected Google Ads account; otherwise returns connected=false, never invented numbers.

Google Ads Keyword Planner ideas: real average monthly searches, competition and top-of-page bid range for seed keywords or a URL. Requires a connected Google Ads account; otherwise returns connected=false, never invented numbers.

IP exclusions on Google Ads campaigns. Requires a connected Google Ads account; otherwise returns connected=false, never invented numbers.

Ad groups (id, name, status, default CPC) of the Google Ads account or one campaign. Requires a connected Google Ads account; otherwise returns connected=false, never invented numbers.

Shared negative keyword lists in the Google Ads account with keyword counts and attached campaigns. Requires a connected Google Ads account; otherwise returns connected=false, never invented numbers.

Responsive search ads with every headline/description and Google's performance label (LOW/GOOD/BEST), ad strength and final URL. Requires a connected Google Ads account; otherwise returns connected=false, never invented numbers.

Conversion actions of the Google Ads account: type, category, status, primary/secondary, counting, value settings, click-through and view-through windows, attribution model, call length; with days, conversions recorded per action. Requires a connected Google Ads account; otherwise returns connected=false, never invented numbers.

Performance Max asset groups with ad strength, final URLs, their text/image assets per field type and (signals=true) audience signals and search themes. Requires a connected Google Ads account; otherwise returns connected=false, never invented numbers.

Demand Gen campaigns of the Google Ads account with status, bidding, daily budget and period performance (spend, clicks, impressions, conversions, revenue, CTR, CPC, CPA, ROAS). Requires a connected Google Ads account; otherwise returns connected=false, never invented numbers.

App campaigns of the Google Ads account with app id, store, bidding goal, status, daily budget and period performance. Requires a connected Google Ads account; otherwise returns connected=false, never invented numbers.

Invalid-click (click fraud) report per campaign and day from Google's own metrics (metrics.invalid_clicks, metrics.invalid_click_rate, clicks, cost) for the last N days (default 14); flags campaigns whose invalid rate exceeds the threshold (default 10%) or whose last day spiked (3x the prior average), plus zero-conversion high-click cities for suspicious campaigns. Honest limits: Google only reports the invalid clicks it already filtered and never exposes clicker IPs — a warning signal, not IP-level proof. Invalid clicks are not charged. Requires a connected Google Ads account; otherwise returns connected=false, never invented numbers.

Google Merchant Center accounts reachable with the connected Google token (Merchant API accounts v1beta): id, name, language, time zone, test flag. Uses the connected Google consent; returns error=scope_missing when it lacks the Merchant Center scope (auth/content) — the user must re-authorise Google.

This tool takes no parameters.

Merchant Center products (Merchant API products v1beta) with title, offer id, price, availability, per-destination approval status and item-level issues; filter to disapproved / pending / products with issues. Uses the connected Google consent; returns error=scope_missing when it lacks the Merchant Center scope (auth/content) — the user must re-authorise Google.

Item-level issues of one Merchant Center product (code, severity, resolution, description, affected countries) plus its destination statuses; marks which issues the merchant can fix via product data. Uses the connected Google consent; returns error=scope_missing when it lacks the Merchant Center scope (auth/content) — the user must re-authorise Google.

Merchant Center data sources (feeds): type, input method (API/FILE/UI/AUTOFEED), feed label, language and for file feeds the latest upload's processing state, item counts and issues. Uses the connected Google consent; returns error=scope_missing when it lacks the Merchant Center scope (auth/content) — the user must re-authorise Google.

Run a single read-only Google Ads Query Language SELECT and get the raw rows — for data no dedicated tool returns. Only one SELECT is accepted (no ';', comments or write keywords); LIMIT is enforced (≤1000). Money fields come in micros. Requires a connected Google Ads account; otherwise returns connected=false, never invented numbers.

Full content of Google Ads ads (type, every RSA headline/description with pins, URLs, tracking template, status) plus ad strength, Google's improvement action items and policy approval. Requires a connected Google Ads account; otherwise returns connected=false, never invented numbers.

Current targeting of a Google Ads campaign (or ad group): locations with names, excluded locations, radius targets (lat/lng, radius, units), languages, device bid modifiers, audiences, and the presence/interest location setting. Requires a connected Google Ads account; otherwise returns connected=false, never invented numbers.

The whole Google Ads asset library across the account (text, images with size, YouTube videos, sitelinks, callouts, snippets, calls, promotions, prices, lead forms, WhatsApp), optionally with where each is used and its approval. Requires a connected Google Ads account; otherwise returns connected=false, never invented numbers.

Per-headline and per-description results of responsive search ads (impressions, clicks, cost, conversions, value, CPA, CTR, conversion rate) with Google's LOW/GOOD/BEST label, pin and the ad's strength. Requires a connected Google Ads account; otherwise returns connected=false, never invented numbers.

Keyword Planner historical metrics for keywords you already know: average and month-by-month searches, competition, top-of-page bid range and average CPC. Requires a connected Google Ads account; otherwise returns connected=false, never invented numbers.

Day-by-day historical Quality Score per keyword with its three components, flagging the dates it dropped and which component changed. Requires a connected Google Ads account; otherwise returns connected=false, never invented numbers.

Every negative keyword that applies: campaign-level, ad-group-level and the shared negative lists attached to campaigns (with their keywords). Requires a connected Google Ads account; otherwise returns connected=false, never invented numbers.

Negative keyword suggestions: search terms that spent money with zero conversions and aren't already negatives anywhere, ranked by spend (estimated savings). Requires a connected Google Ads account; otherwise returns connected=false, never invented numbers.

Conversion tracking check-up: actions that are hidden/removed, primary actions that recorded nothing in the window, and a missing primary action. Requires a connected Google Ads account; otherwise returns connected=false, never invented numbers.

How campaign extensions perform (sitelinks, callouts, call, snippets, promotions, prices, WhatsApp, images, business name/logo): impressions, clicks, cost, conversions per asset. Requires a connected Google Ads account; otherwise returns connected=false, never invented numbers.

A campaign's current ad schedule: day, start/end time, bid adjustment and criterion id per slot. Requires a connected Google Ads account; otherwise returns connected=false, never invented numbers.

Tag details of conversion actions: Conversion ID (AW-…), label and the send_to value for Tag Manager / gtag, plus the raw snippets. Requires a connected Google Ads account; otherwise returns connected=false, never invented numbers.

Extension assets linked to a campaign or ad group (sitelinks, callouts, call, snippets, promotions, prices, WhatsApp, lead form, app, business name/logo) with the link resource name used for removal. Requires a connected Google Ads account; otherwise returns connected=false, never invented numbers.

Account conversion goals (category × origin) and whether each is primary/biddable; with campaign_id also that campaign's goal overrides. Requires a connected Google Ads account; otherwise returns connected=false, never invented numbers.

Custom conversion goals: name, the conversion actions inside, status and the campaigns optimising for each. Requires a connected Google Ads account; otherwise returns connected=false, never invented numbers.

Month-to-date spend vs. daily budget for enabled campaigns, projected to month end; flags campaigns heading over or under budget. Requires a connected Google Ads account; otherwise returns connected=false, never invented numbers.

Search impression share, top / absolute-top share, exact-match share and how much was lost to budget vs. rank, plus disapproved ads per campaign. Requires a connected Google Ads account; otherwise returns connected=false, never invented numbers.

Audience lists (remarketing, rule-based website, Customer Match, lookalike): id, type, status, membership days, Search/Display size and eligibility. Requires a connected Google Ads account; otherwise returns connected=false, never invented numbers.

List campaign experiments (A/B tests) with id, status and dates. Read only; end or promote one with manage_experiment. Requires a connected Google Ads account; otherwise returns connected=false, never invented numbers.

Look up Google location targeting ids by name: id, type (city, province, country…), canonical name and reach — use the ids in location targeting. Requires a connected Google Ads account; otherwise returns connected=false, never invented numbers.

Ads that Google disapproved or limited, with the policy topics and evidence text behind each decision. Requires a connected Google Ads account; otherwise returns connected=false, never invented numbers.

Leads submitted through Google Ads lead forms (name, email, phone and custom answers, campaign, time). Personal data — handle with care. Requires a connected Google Ads account; otherwise returns connected=false, never invented numbers.

Switch the Google Ads client account all further reads and writes use (agency/MCC: the right login-customer-id is set automatically). Local setting; nothing changes on Google.

Write tool: the call first produces a preview; the change reaches the platform only after you approve it.

Apply (or with action=dismiss, dismiss) selected Google Ads recommendations (up to 100). Applied to Google Ads directly when the user asks (the user's request is the consent); the result shows the preview (current → new), only with a connected account (dry run otherwise) and it can be undone with undo_action.

Write tool: the call first produces a preview; the change reaches the platform only after you approve it.

Create a Google Search campaign in one flow: budget, campaign, location + language targeting, bidding strategy, ad group, keywords and responsive search ad (copy defaults to the brand profile). Created PAUSED. Applied to Google Ads directly when the user asks (the user's request is the consent); the result shows the preview (current → new), only with a connected account (dry run otherwise) and it can be undone with undo_action.

Write tool: the call first produces a preview; the change reaches the platform only after you approve it.

Create a Performance Max campaign: budget + campaign + asset group + text assets + images (downloaded from the given URLs and uploaded) in one atomic request, created PAUSED. Applied to Google Ads directly when the user asks (the user's request is the consent); the result shows the preview (current → new), only with a connected account (dry run otherwise) and it can be undone with undo_action.

Write tool: the call first produces a preview; the change reaches the platform only after you approve it.

Rename, pause/enable or set/clear the end date of a Google Ads campaign; the preview shows current → new. Applied to Google Ads directly when the user asks (the user's request is the consent); the result shows the preview (current → new), only with a connected account (dry run otherwise) and it can be undone with undo_action.

Write tool: the call first produces a preview; the change reaches the platform only after you approve it.

Bulk-rename Google Ads campaigns (explicit list, a naming pattern, or find/replace). The preview is an old → new table; names must stay unique. Applied to Google Ads directly when the user asks (the user's request is the consent); the result shows the preview (current → new), only with a connected account (dry run otherwise) and it can be undone with undo_action.

Write tool: the call first produces a preview; the change reaches the platform only after you approve it.

PERMANENTLY remove a Google Ads campaign (cannot be undone or re-enabled; history stays in reports). Only call it when the user explicitly asked for it; it is applied at once and cannot be undone. Prefer update_google_campaign(status=pause) when unsure. Applied to Google Ads directly when the user asks (the user's request is the consent); the result shows the preview (current → new), only with a connected account (dry run otherwise) and it can be undone with undo_action.

Write tool: the call first produces a preview; the change reaches the platform only after you approve it.

Switch a Google Ads campaign's bidding: maximize conversions (optional target CPA), maximize conversion value (optional target ROAS), target CPA, target ROAS, manual CPC, maximize clicks, target impression share (location + percent). Applied to Google Ads directly when the user asks (the user's request is the consent); the result shows the preview (current → new), only with a connected account (dry run otherwise) and it can be undone with undo_action.

Write tool: the call first produces a preview; the change reaches the platform only after you approve it.

Set a Google Ads campaign ad schedule (day/time slots with optional bid adjustment); ads don't serve outside the slots. Applied to Google Ads directly when the user asks (the user's request is the consent); the result shows the preview (current → new), only with a connected account (dry run otherwise) and it can be undone with undo_action.

Write tool: the call first produces a preview; the change reaches the platform only after you approve it.

Target or exclude locations (and set language targeting) on a Google Ads campaign; names are resolved with Google's geo target suggestions and shown in the preview. Applied to Google Ads directly when the user asks (the user's request is the consent); the result shows the preview (current → new), only with a connected account (dry run otherwise) and it can be undone with undo_action.

Write tool: the call first produces a preview; the change reaches the platform only after you approve it.

Safe campaign merge: pause the source campaigns and move their daily budget to the target (Google can't move ad groups between campaigns). Subject to the budget guardrail (max +50% per change); never auto-applied. Applied to Google Ads directly when the user asks (the user's request is the consent); the result shows the preview (current → new), only with a connected account (dry run otherwise) and it can be undone with undo_action.

Write tool: the call first produces a preview; the change reaches the platform only after you approve it.

Exclude IP addresses (click-fraud protection) from a Google Ads campaign (campaign-level negative IP block, max 500). Applied to Google Ads directly when the user asks (the user's request is the consent); the result shows the preview (current → new), only with a connected account (dry run otherwise) and it can be undone with undo_action.

Write tool: the call first produces a preview; the change reaches the platform only after you approve it.

Remove IP exclusions from a Google Ads campaign (the undo of exclude_google_ips); only IPs actually excluded on the campaign are removed. Applied to Google Ads directly when the user asks (the user's request is the consent); the result shows the preview (current → new), only with a connected account (dry run otherwise) and it can be undone with undo_action.

Write tool: the call first produces a preview; the change reaches the platform only after you approve it.

Add a search ad group to a Google Ads campaign, optionally with keywords and a responsive search ad. Applied to Google Ads directly when the user asks (the user's request is the consent); the result shows the preview (current → new), only with a connected account (dry run otherwise) and it can be undone with undo_action.

Write tool: the call first produces a preview; the change reaches the platform only after you approve it.

Pause or enable Google Ads ad groups. Applied to Google Ads directly when the user asks (the user's request is the consent); the result shows the preview (current → new), only with a connected account (dry run otherwise) and it can be undone with undo_action.

Write tool: the call first produces a preview; the change reaches the platform only after you approve it.

Pause several Google Ads ad groups at once (e.g. zero-conversion groups from google_ads_report breakdown=ad_group). Applied to Google Ads directly when the user asks (the user's request is the consent); the result shows the preview (current → new), only with a connected account (dry run otherwise) and it can be undone with undo_action.

Write tool: the call first produces a preview; the change reaches the platform only after you approve it.

Add keywords (text, BROAD|PHRASE|EXACT, optional CPC bid) to a Google Ads ad group. Applied to Google Ads directly when the user asks (the user's request is the consent); the result shows the preview (current → new), only with a connected account (dry run otherwise) and it can be undone with undo_action.

Write tool: the call first produces a preview; the change reaches the platform only after you approve it.

Pause/enable a Google Ads keyword, change its CPC bid, or change its match type (Google requires remove + re-add; done in one atomic request). Applied to Google Ads directly when the user asks (the user's request is the consent); the result shows the preview (current → new), only with a connected account (dry run otherwise) and it can be undone with undo_action.

Write tool: the call first produces a preview; the change reaches the platform only after you approve it.

Remove negative keywords (matched by text, optionally match type) from a Google Ads campaign or a shared negative list — the undo for a wrong negative. Applied to Google Ads directly when the user asks (the user's request is the consent); the result shows the preview (current → new), only with a connected account (dry run otherwise) and it can be undone with undo_action.

Write tool: the call first produces a preview; the change reaches the platform only after you approve it.

Add negatives (each with its own match type) to an account-wide shared negative list — or create one — and attach it to campaigns. Existing terms are skipped. Applied to Google Ads directly when the user asks (the user's request is the consent); the result shows the preview (current → new), only with a connected account (dry run otherwise) and it can be undone with undo_action.

Write tool: the call first produces a preview; the change reaches the platform only after you approve it.

Create a responsive search ad (3-15 headlines ≤30, 2-4 descriptions ≤90, optional pinning) in a Google Ads ad group. Applied to Google Ads directly when the user asks (the user's request is the consent); the result shows the preview (current → new), only with a connected account (dry run otherwise) and it can be undone with undo_action.

Write tool: the call first produces a preview; the change reaches the platform only after you approve it.

Refresh weak RSA headlines/descriptions: Google doesn't allow editing RSA text, so a new ad is created with the new set and the old one paused, in one request. Preview shows old → new copy. Applied to Google Ads directly when the user asks (the user's request is the consent); the result shows the preview (current → new), only with a connected account (dry run otherwise) and it can be undone with undo_action.

Write tool: the call first produces a preview; the change reaches the platform only after you approve it.

Add sitelink assets (text ≤25, optional two descriptions ≤35, final URL) to a Google Ads campaign. Applied to Google Ads directly when the user asks (the user's request is the consent); the result shows the preview (current → new), only with a connected account (dry run otherwise) and it can be undone with undo_action.

Write tool: the call first produces a preview; the change reaches the platform only after you approve it.

Add callout assets (≤25 chars) to a Google Ads campaign. Applied to Google Ads directly when the user asks (the user's request is the consent); the result shows the preview (current → new), only with a connected account (dry run otherwise) and it can be undone with undo_action.

Write tool: the call first produces a preview; the change reaches the platform only after you approve it.

Create a website conversion action; the result carries the tag snippet to install (e.g. with the Tag Manager tools). Applied to Google Ads directly when the user asks (the user's request is the consent); the result shows the preview (current → new), only with a connected account (dry run otherwise) and it can be undone with undo_action.

Write tool: the call first produces a preview; the change reaches the platform only after you approve it.

Change a Google Ads conversion action: primary vs secondary (primary_for_goal), status, category, counting, value settings, click-through window. Applied to Google Ads directly when the user asks (the user's request is the consent); the result shows the preview (current → new), only with a connected account (dry run otherwise) and it can be undone with undo_action.

Write tool: the call first produces a preview; the change reaches the platform only after you approve it.

Add headlines, long headlines, descriptions and images (URLs are downloaded and uploaded; existing image asset ids are linked directly) to a Performance Max asset group in one atomic request. Applied to Google Ads directly when the user asks (the user's request is the consent); the result shows the preview (current → new), only with a connected account (dry run otherwise) and it can be undone with undo_action.

Write tool: the call first produces a preview; the change reaches the platform only after you approve it.

Upload images to the Google Ads asset library (assets:mutate, imageAsset); the result returns asset resource names reusable in create_google_demand_gen_campaign / create_google_app_campaign. Applied to Google Ads directly when the user asks (the user's request is the consent); the result shows the preview (current → new), only with a connected account (dry run otherwise) and it can be undone with undo_action.

Write tool: the call first produces a preview; the change reaches the platform only after you approve it.

Create a Google Demand Gen campaign (YouTube, Discover, Gmail): budget + campaign (advertising_channel_type DEMAND_GEN) + ad group + multi-asset ad (DemandGenMultiAssetAdInfo: headlines, descriptions, business name, logo, landscape/square/portrait images uploaded from URLs or linked by asset id), optional audience, location and language targeting, maximize conversions / tCPA / tROAS bidding. Created PAUSED. Applied to Google Ads directly when the user asks (the user's request is the consent); the result shows the preview (current → new), only with a connected account (dry run otherwise) and it can be undone with undo_action.

Write tool: the call first produces a preview; the change reaches the platform only after you approve it.

Create a Google App campaign (advertising_channel_type MULTI_CHANNEL, sub type APP_CAMPAIGN, app_campaign_setting with app id, store and bidding goal): budget + campaign + ad group + app ad (text assets, optional images/videos), target CPI/CPA or ROAS bidding, location/language targeting. Created PAUSED; the app must be linked to the account. Applied to Google Ads directly when the user asks (the user's request is the consent); the result shows the preview (current → new), only with a connected account (dry run otherwise) and it can be undone with undo_action.

Write tool: the call first produces a preview; the change reaches the platform only after you approve it.

Click-fraud guard: finds campaigns with suspicious invalid-click rates (or takes campaign_ids) and excludes the given IP addresses on each of them (campaign-level negative IP block). Without ips it only reports the suspicious campaigns and geo anomalies — the Google Ads API never reveals clicker IPs, so exclusions need addresses you obtained yourself. Applied to Google Ads directly when the user asks (the user's request is the consent); the result shows the preview (current → new), only with a connected account (dry run otherwise) and it can be undone with undo_action.

Write tool: the call first produces a preview; the change reaches the platform only after you approve it.

Add or update a Merchant Center product input (products v1beta productInputs:insert — replaces an existing input with the same offer id, language, feed label and data source). Applied directly when the user asks (the result shows the preview); sent to Google only with a connected Google account. Uses the connected Google consent; returns error=scope_missing when it lacks the Merchant Center scope (auth/content) — the user must re-authorise Google.

Write tool: the call first produces a preview; the change reaches the platform only after you approve it.

End a campaign experiment (A/B test) or promote its trial changes to the base campaign. Irreversible; only call it when the user explicitly asked for it. Requires a connected Google Ads account; otherwise returns connected=false, never invented numbers.

Write tool: the call first produces a preview; the change reaches the platform only after you approve it.

Add a YouTube video ad (DemandGenVideoResponsiveAd) to a Demand Gen ad group — the creative that lets a Demand Gen video campaign serve. Applied to Google Ads directly when the user asks (the user's request is the consent); the result shows the preview (current → new), only with a connected account (dry run otherwise) and it can be undone with undo_action.

Write tool: the call first produces a preview; the change reaches the platform only after you approve it.

Duplicate ad groups with their keywords, negatives, responsive search ads, ad-group assets and audiences into another (or the same) campaign in one atomic request; copies start paused by default. Applied to Google Ads directly when the user asks (the user's request is the consent); the result shows the preview (current → new), only with a connected account (dry run otherwise) and it can be undone with undo_action.

Write tool: the call first produces a preview; the change reaches the platform only after you approve it.

Location and language targeting on an ad group (where Demand Gen keeps them): add or replace targeted / excluded places and languages. Applied to Google Ads directly when the user asks (the user's request is the consent); the result shows the preview (current → new), only with a connected account (dry run otherwise) and it can be undone with undo_action.

Write tool: the call first produces a preview; the change reaches the platform only after you approve it.

Rename a Google Ads ad group, change its default max CPC and/or pause/enable it. Applied to Google Ads directly when the user asks (the user's request is the consent); the result shows the preview (current → new), only with a connected account (dry run otherwise) and it can be undone with undo_action.

Write tool: the call first produces a preview; the change reaches the platform only after you approve it.

Enable, pause or permanently remove one Google Ads ad. REMOVED cannot be undone; use it only when the user explicitly asked for it. Applied to Google Ads directly when the user asks (the user's request is the consent); the result shows the preview (current → new), only with a connected account (dry run otherwise) and it can be undone with undo_action.

Write tool: the call first produces a preview; the change reaches the platform only after you approve it.

Add and remove text assets of a Performance Max asset group in one request (images: add_google_asset_group_assets). Applied to Google Ads directly when the user asks (the user's request is the consent); the result shows the preview (current → new), only with a connected account (dry run otherwise) and it can be undone with undo_action.

Write tool: the call first produces a preview; the change reaches the platform only after you approve it.

Edit a responsive search ad in place (same ad id, history kept): replace the full set or add/remove single headlines/descriptions, change pins, final URL and paths. Applied to Google Ads directly when the user asks (the user's request is the consent); the result shows the preview (current → new), only with a connected account (dry run otherwise) and it can be undone with undo_action.

Write tool: the call first produces a preview; the change reaches the platform only after you approve it.

Add one or many negative keywords at campaign or ad-group level (each with its own match type); existing ones are skipped. Applied to Google Ads directly when the user asks (the user's request is the consent); the result shows the preview (current → new), only with a connected account (dry run otherwise) and it can be undone with undo_action.

Write tool: the call first produces a preview; the change reaches the platform only after you approve it.

Bulk pause / enable / permanently remove existing keywords, or set their max CPC or keyword-level final URLs. remove only when the user explicitly asked. Applied to Google Ads directly when the user asks (the user's request is the consent); the result shows the preview (current → new), only with a connected account (dry run otherwise) and it can be undone with undo_action.

Write tool: the call first produces a preview; the change reaches the platform only after you approve it.

Manage account-level shared negative keyword lists: create, add/remove keywords, attach to or detach from campaigns, rename, delete (delete only when the user explicitly asked). Applied to Google Ads directly when the user asks (the user's request is the consent); the result shows the preview (current → new), only with a connected account (dry run otherwise) and it can be undone with undo_action.

Write tool: the call first produces a preview; the change reaches the platform only after you approve it.

Dismiss Google Ads recommendations you don't want. Applied to Google Ads directly when the user asks (the user's request is the consent); the result shows the preview (current → new), only with a connected account (dry run otherwise) and it can be undone with undo_action.

Write tool: the call first produces a preview; the change reaches the platform only after you approve it.

Add extension assets to a campaign (or one ad group) in one atomic request: sitelinks, callouts, structured snippet, call, WhatsApp message, promotions and a price list. Applied to Google Ads directly when the user asks (the user's request is the consent); the result shows the preview (current → new), only with a connected account (dry run otherwise) and it can be undone with undo_action.

Write tool: the call first produces a preview; the change reaches the platform only after you approve it.

Unlink extension assets from a campaign or ad group (the assets stay in the library and can be re-linked). Applied to Google Ads directly when the user asks (the user's request is the consent); the result shows the preview (current → new), only with a connected account (dry run otherwise) and it can be undone with undo_action.

Write tool: the call first produces a preview; the change reaches the platform only after you approve it.

Edit an existing sitelink in place (link text, the two description lines, final URL) without recreating it. Applied to Google Ads directly when the user asks (the user's request is the consent); the result shows the preview (current → new), only with a connected account (dry run otherwise) and it can be undone with undo_action.

Write tool: the call first produces a preview; the change reaches the platform only after you approve it.

Portfolio (shared) bid strategies: list them, create one, change its targets, or attach a campaign to it. Applied to Google Ads directly when the user asks (the user's request is the consent); the result shows the preview (current → new), only with a connected account (dry run otherwise) and it can be undone with undo_action.

Write tool: the call first produces a preview; the change reaches the platform only after you approve it.

See and switch Google's auto-apply recommendations per type. Turn it on only when the user explicitly asked, because Google then changes the account by itself. Applied to Google Ads directly when the user asks (the user's request is the consent); the result shows the preview (current → new), only with a connected account (dry run otherwise) and it can be undone with undo_action.

Write tool: the call first produces a preview; the change reaches the platform only after you approve it.

Make a conversion goal (category × origin) primary or secondary for the account or one campaign — what Smart Bidding optimises for. Applied to Google Ads directly when the user asks (the user's request is the consent); the result shows the preview (current → new), only with a connected account (dry run otherwise) and it can be undone with undo_action.

Write tool: the call first produces a preview; the change reaches the platform only after you approve it.

Create, edit (actions inside, name) or delete a custom conversion goal; delete only when the user explicitly asked. Applied to Google Ads directly when the user asks (the user's request is the consent); the result shows the preview (current → new), only with a connected account (dry run otherwise) and it can be undone with undo_action.

Write tool: the call first produces a preview; the change reaches the platform only after you approve it.

Upload offline (CRM) conversions by click id (gclid/gbraid/wbraid) or hashed email/phone (enhanced conversions for leads); emails/phones are SHA-256 hashed before anything is stored. Applied to Google Ads directly when the user asks (the user's request is the consent); the result shows the preview (current → new), only with a connected account (dry run otherwise) and it can be undone with undo_action.

Write tool: the call first produces a preview; the change reaches the platform only after you approve it.

Retract (refund/cancel) or restate the value of conversions already reported, by order id or gclid + time. Applied to Google Ads directly when the user asks (the user's request is the consent); the result shows the preview (current → new), only with a connected account (dry run otherwise) and it can be undone with undo_action.

Write tool: the call first produces a preview; the change reaches the platform only after you approve it.

Create an empty Customer Match list (first-party data). Members are added through Google's own upload paths; this tool never uploads personal data. Applied to Google Ads directly when the user asks (the user's request is the consent); the result shows the preview (current → new), only with a connected account (dry run otherwise) and it can be undone with undo_action.

Write tool: the call first produces a preview; the change reaches the platform only after you approve it.

Create a lookalike audience (Demand Gen) from seed lists for given countries and reach level. Applied to Google Ads directly when the user asks (the user's request is the consent); the result shows the preview (current → new), only with a connected account (dry run otherwise) and it can be undone with undo_action.

Write tool: the call first produces a preview; the change reaches the platform only after you approve it.

Create a rule-based remarketing list of website visitors whose page URL matches (needs the Google tag on the site); past visitors are pre-filled. Applied to Google Ads directly when the user asks (the user's request is the consent); the result shows the preview (current → new), only with a connected account (dry run otherwise) and it can be undone with undo_action.

Write tool: the call first produces a preview; the change reaches the platform only after you approve it.

Attach an audience list to a campaign or ad group (or remove it), optionally setting observation vs. targeting and a bid modifier. Applied to Google Ads directly when the user asks (the user's request is the consent); the result shows the preview (current → new), only with a connected account (dry run otherwise) and it can be undone with undo_action.

Write tool: the call first produces a preview; the change reaches the platform only after you approve it.

Read (no other argument) or change campaign settings: presence vs. interest location option, search partners, Display expansion, tracking template, EU political ads declaration, AI Max for Search. Applied to Google Ads directly when the user asks (the user's request is the consent); the result shows the preview (current → new), only with a connected account (dry run otherwise) and it can be undone with undo_action.

Write tool: the call first produces a preview; the change reaches the platform only after you approve it.

Open a new client account under a manager (MCC) account the connected user manages. Only call it when the user explicitly asked for it; currency and time zone are permanent. Applied to Google Ads directly when the user asks (the user's request is the consent); the result shows the preview (current → new), only with a connected account (dry run otherwise) and it can be undone with undo_action.

Write tool: the call first produces a preview; the change reaches the platform only after you approve it.

Create a lead form asset (the form inside the ad) with standard fields, custom questions, thank-you screen and optional webhook delivery, and attach it to a campaign or ad group. Applied to Google Ads directly when the user asks (the user's request is the consent); the result shows the preview (current → new), only with a connected account (dry run otherwise) and it can be undone with undo_action.

Write tool: the call first produces a preview; the change reaches the platform only after you approve it.

Replace the business logo shown in a campaign's ads. Applied to Google Ads directly when the user asks (the user's request is the consent); the result shows the preview (current → new), only with a connected account (dry run otherwise) and it can be undone with undo_action.

Write tool: the call first produces a preview; the change reaches the platform only after you approve it.

Set or correct the business name shown in a campaign's ads. Applied to Google Ads directly when the user asks (the user's request is the consent); the result shows the preview (current → new), only with a connected account (dry run otherwise) and it can be undone with undo_action.

Write tool: the call first produces a preview; the change reaches the platform only after you approve it.

List, add or remove radius (lat/lng circle) targets on a campaign. Applied to Google Ads directly when the user asks (the user's request is the consent); the result shows the preview (current → new), only with a connected account (dry run otherwise) and it can be undone with undo_action.

Write tool: the call first produces a preview; the change reaches the platform only after you approve it.

Set a campaign's bid adjustment for one device (or -100% to stop showing on it). Applied to Google Ads directly when the user asks (the user's request is the consent); the result shows the preview (current → new), only with a connected account (dry run otherwise) and it can be undone with undo_action.

Write tool: the call first produces a preview; the change reaches the platform only after you approve it.

Turn account-level call reporting and call conversion reporting on/off and choose the call conversion action. Applied to Google Ads directly when the user asks (the user's request is the consent); the result shows the preview (current → new), only with a connected account (dry run otherwise) and it can be undone with undo_action.

Write tool: the call first produces a preview; the change reaches the platform only after you approve it.

Change a Performance Max asset group's final URL, name, display paths or status; REMOVED is permanent; use it only when the user explicitly asked for it. Applied to Google Ads directly when the user asks (the user's request is the consent); the result shows the preview (current → new), only with a connected account (dry run otherwise) and it can be undone with undo_action.

Write tool: the call first produces a preview; the change reaches the platform only after you approve it.