Tag Manager tools

Google Tag Manager accounts the connected Google user can access (account id, name, path) and the selected container, if any. Read only.

This tool takes no parameters.

What is waiting to be published in a GTM workspace: every added, updated or deleted tag/trigger/variable plus merge conflicts, with counts. Check before publish_gtm_version. Read only.

Google Tag Manager accounts and containers the connected Google user can access (id, GTM-XXXX public id, name). Read only.

Workspaces of a GTM container. Read only.

Tags in a GTM workspace with type, parameters and firing triggers; flags tags that have no trigger (never fire) and paused tags. Read only.

Triggers in a GTM workspace with type and conditions. Read only.

User-defined and enabled built-in variables in a GTM workspace. Read only.

Container versions (newest first), each marked live or not, and the currently live version; details=true adds each version's tags, triggers and variables. Use before revert_gtm_version. Read only.

Who has access to a GTM account and at which level per container (read, edit, approve, publish). Read only.

Audit: is there a Google Ads conversion tag (awct) attached to a thank-you-page trigger, and is a conversion linker present? Checks the live version by default. Read only.

Start connecting Google Tag Manager (containers, workspaces, tags, versions, publishing, user access): returns a one-time authorisation link the user opens (same flow as connect_account). Nothing is connected until the user signs in.

This tool takes no parameters.

Write tool: the call first produces a preview; the change reaches the platform only after you approve it.

Create a new, empty GTM container (own tags, triggers, variables and GTM-XXXX id) in an account. Approval item; nothing runs until its snippet is installed and a version is published.

Write tool: the call first produces a preview; the change reaches the platform only after you approve it.

PERMANENTLY delete a whole GTM container with all its tags, triggers, variables and versions. Only call it when the user explicitly asked for it; it is applied at once and cannot be undone; the container must be named explicitly.

Write tool: the call first produces a preview; the change reaches the platform only after you approve it.

Edit an existing GTM tag, trigger, variable or workspace by its path: rename, notes, parameters (merged by key or replaced), a tag's firing triggers or paused flag. Preview shows old and new values; applied directly; nothing is live until publish_gtm_version.

Write tool: the call first produces a preview; the change reaches the platform only after you approve it.

PERMANENTLY delete a GTM tag, trigger, variable or workspace by its path. Only call it when the user explicitly asked for it; it is applied at once and cannot be undone.

Write tool: the call first produces a preview; the change reaches the platform only after you approve it.

Create a GTM workspace. Created directly when the user asks; the result shows the preview.

Write tool: the call first produces a preview; the change reaches the platform only after you approve it.

Create a GTM tag (GA4 event, Google Ads conversion, conversion linker, Google tag, custom HTML, or any other tag type with kind=custom + tag_type + raw parameters) in a workspace. Preview shows the exact GTM body; applied directly; nothing is live until publish_gtm_version.

Write tool: the call first produces a preview; the change reaches the platform only after you approve it.

Create a GTM trigger (page view, custom event, click, form submission, …) with optional conditions. Approval item with preview.

Write tool: the call first produces a preview; the change reaches the platform only after you approve it.

Create a user-defined GTM variable (data layer, constant, cookie, URL, JavaScript, DOM element, lookup table). Approval item with preview.

Write tool: the call first produces a preview; the change reaches the platform only after you approve it.

Enable built-in GTM variables (Click URL, Form ID, Page Path, …) in a workspace. Approval item.

Write tool: the call first produces a preview; the change reaches the platform only after you approve it.

Create a named container version from the workspace and publish it live. Riskiest GTM operation: only call it when the user asked; the result shows the version name and notes.

Write tool: the call first produces a preview; the change reaches the platform only after you approve it.

Re-publish an earlier container version (default: the one before the live version). Approval item; use list_gtm_versions first.

Write tool: the call first produces a preview; the change reaches the platform only after you approve it.

Grant or change a user's Google Tag Manager access: account level (user/admin) and per-container (read, edit, approve, publish, noAccess). Existing users are updated, new e-mails are invited. Preview shows current vs new access; applied directly when the user asks.

Write tool: the call first produces a preview; the change reaches the platform only after you approve it.

Remove a user from a Google Tag Manager account and all of its containers. Preview shows the access being removed; applied directly when the user asks.

Write tool: the call first produces a preview; the change reaches the platform only after you approve it.