Connecting Microsoft Advertising
Connect your Bing search ads with your Microsoft account and switch between client accounts under a manager account.
Before you start
- A Microsoft account with access to the Microsoft Advertising account.
- In agency/manager setups the client accounts are listed and chosen with
select_microsoft_account.
Connection
- Connections › Microsoft Advertising › Connect; approve Microsoft's consent screen.
- See the accounts with
list_microsoft_accountsand pick the active one if needed.
First requests
Chat
List my Microsoft Advertising accounts.Chat
Show Bing search terms that got clicks but no conversions in the last 30 days.After that: search campaign and ad group setup, keywords and negatives, responsive search ads, location/device/demographic targeting, ad schedule, bid strategy, UET tags and conversion goals, remarketing lists, search terms and performance reports. Full list: Microsoft tools.
Troubleshooting
| Symptom | Cause | Fix |
|---|---|---|
| Client account not found | No active account selected under the manager account | List with list_microsoft_accounts and choose with select_microsoft_account. |
| No connection after the consent screen | The browser is signed in to a different Microsoft account | Sign out of Microsoft and reconnect with the right account. |