Report tools
Branded, expiring report links you can share with a client.
Tool names and descriptions are generated straight from the server code; the descriptions are the original English text the assistant sees.
Read tools5 tools
marketing_overview
קריאה3 creditsOne-call funnel across connected sources: paid (spend, clicks, orders, revenue, ROAS per ad platform from the campaign ledger), organic (Search Console top queries) and site (GA4 sessions, users, conversions). Read only; unconnected sources stay empty.
| Parameter | Type | Description |
|---|---|---|
daysOptional | integer (1–365) | — |
start_dateOptional | string | YYYY-MM-DD |
end_dateOptional | string | YYYY-MM-DD |
site_urlOptional | string | Search Console property; default the selected one |
marketing_insights
קריאה3 creditsPrioritised, actionable opportunities across connected sources: wasted ad search terms (Google, Microsoft), page-two Search Console queries, low-CTR pages, GA4 landing pages with traffic but no conversions, live campaigns spending without results — each with the tool to act on it. Read only.
| Parameter | Type | Description |
|---|---|---|
daysOptional | integer (7–90) | — |
portfolio_report
קריאה2 creditsAgency view: every connected ad account (one per platform) with spend, clicks, orders, revenue, ROAS and CPA, a grand total and the underperforming campaigns (spending with no orders or ROAS below 1). Read only.
| Parameter | Type | Description |
|---|---|---|
daysOptional | integer (1–365) | — |
start_dateOptional | string | YYYY-MM-DD |
end_dateOptional | string | YYYY-MM-DD |
client_report
קריאה2 creditsClient-ready period report: KPIs (spend, clicks, impressions, orders, revenue, CTR, CPA, ROAS) with % change versus the previous period of the same length, channel breakdown and top campaigns. Read only; for a shareable link use create_shareable_report.
| Parameter | Type | Description |
|---|---|---|
daysOptional | integer (1–365) | — |
start_dateOptional | string | YYYY-MM-DD |
end_dateOptional | string | YYYY-MM-DD |
brand_idOptional | string | only this brand's campaigns |
brand_nameOptional | string | name to head the report; default the brand's name |
instant_audit
קריאה3 creditsQuick audit of the connected Google Ads / Microsoft Advertising account: money spent on search terms with no conversions, impressions lost to rank, missing conversion tracking — each finding with the tool to fix it. Read live; nothing is invented.
| Parameter | Type | Description |
|---|---|---|
daysOptional | integer (7–90) | — |
Write tools1 tools
create_shareable_report
כתיבה2 creditsCreate a white-label, read-only, expiring link to the period report (spend, orders, revenue, CPA, ROAS, channel breakdown, daily orders, site summary) headed by the brand's own name and logo instead of Tecrübe — for sending to a client. Needs the reporting.whitelabel plan right; otherwise returns an error and charges no credits.
| Parameter | Type | Description |
|---|---|---|
periodOptional | week | month | last 7 or 30 days (default week) |
channelsOptional | array<string> | only these channels, e.g. ['google','meta']; default all |
brand_idOptional | string | brand whose name/logo heads the report; default the main brand |
expires_in_daysOptional | integer (1–90) | default 30 |
Write tool: the call first produces a preview; the change reaches the platform only after you approve it.